No brand or individual plans to have something happen to their business that negatively affects their online reputation. The unfortunate reality is that 59 percent of businesses find themselves in that situation at some point in their life.

Websites, blogs and social media all allow for more opportunity for engagement between brands and individuals, but these avenues for instantaneous communication have also created platforms for negative narratives to spiral out of control more quickly than ever before.

Timing is critical when a crisis strikes, and finding yourself in the midst of one without having a plan in place can be disastrous. The graphic below from provides advice on how to take a proactive approach in dealing with crisis situations.

pillars of crisis management

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Richard Carufel

Richard Carufel

Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders.


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