Despite coming from a variety of different domains, new insights of ecommerce experts from omnichannel marketing automation platform Omnisend reveals marketers today aren’t doing enough for omnichannel customers. The firm interviewed experts within the industry on the benefits and future of omnichannel marketing for the digital marketing world.
Including thought leaders from across the online retail world, such as Sam Hurley, Ezra Firestone, and Chloë Thomas, this report brings together the top specialists with exclusive guidance for retailers looking to begin in omnichannel marketing.
While digital marketers in the industry have come a long way in personalization and relevancy marketing, they are still failing to provide atrue omnichannel experience for their customers, according to these specialists.
Incorporating new tactics like including more channels, finding new pathways to customers, and thinking outside of just “digital” is among the advice given to those who want to keep pace with advancing omnichannel technology. Omnichannel marketing will continue to evolve, the experts said, and online retailers will have to adapt with it in 2020 to stay relevant.
“Omnichannel marketing is changing faster than most can keep up with. The lines between digital and brick-and-mortar are becoming harder and harder to see, and retailers from all domains need to keep in step with how the customer is evolving,” said Omnisend CEO and co-founder Rytis Lauris, a top contributor to the report, in a news release. “After all, omnichannel marketing puts the focus on the customer—which is where it’s always needed to be.”