More than 60 percent of companies prioritizing ESG in their digital transformations—here’s how

by | May 10, 2022 | Public Relations

New research from Boston Consulting Group (BCG) shows that sustainability is at the top of corporate agendas worldwide, and environmental, social, and governance (ESG) goals have become major considerations in companies’ digital transformation programs.

According to a new article from the firm, The Five Digital Building Blocks of a Corporate Sustainability Agenda, more than 60 percent of companies consider ESG factors a primary focus or a key criterion for selecting and prioritizing digital initiatives—and more than 80 percent plan to increase their investments in sustainability.

The new research, based on a survey of more than 850 companies worldwide, shows a clear link between digital capabilities and sustainability, and it outlines the digital prerequisites for achieving sustainability goals.

More than 60% of companies prioritizing ESG in their digital transformations—here’s how

“Companies that are successful in their digital transformations are nearly twice as likely as other organizations to see ESG goals as a key focus of digital initiatives,” said Hamid Maher, a managing director and partner at BCG and a coauthor of the article, in a news release. “One reason is that successful transformers shift from digital reengineering to innovation as they move past the nuts-and-bolts challenges of delivering a transformation and focus on how their new capabilities can help tackle broader opportunities in their company’s sustainability agenda.”

The article looks at how companies are setting their E, S, and G digital priorities, and it notes significant differences among industries regarding the importance that companies put on ESG and how much each industry emphasizes the E, S, and G. While one in four companies overall makes ESG the primary focus area of its digital transformation, the percentage in individual industries ranges from almost twice that (in medtech, biopharma, and automotive) to about one in ten (for telecommunications, software, fashion, and luxury). But even in the lagging industries, digital leaders put a high priority on ESG: 38% for telecommunications and 64% for software, for example.

More than 60% of companies prioritizing ESG in their digital transformations—here’s how

“Because climate change is so pervasive as an issue, one might intuitively assume that E dominates over S and G. But company investments cover all three aspects of sustainability fairly equally, and our findings actually show that S and G are becoming higher priorities,” said Rich Hutchinson, global leader of BCG’s Social Impact practice and a coauthor of the report. “Overall, 80 percent, 70 percent, and 69 percent of companies have digital initiatives that focus on social goals, governance considerations, and environmental programs, respectively.”

Again, there are significant differences by industry as well as by region that the article covers. Regionally, for instance, social initiatives are the most-pursued priority in North America and Europe, where diversity, equity, and inclusion concerns run high, while governance initiatives rank first in Asia.

More than 60% of companies prioritizing ESG in their digital transformations—here’s how

Finally, the article details the five prerequisites critical to using digital technologies to move ESG initiatives forward:

  • Sustainability and growth need to be thought about together.
  • You cannot systematically reduce what you can’t measure.
  • Dynamic environments mandate digital decision-making support.
  • Risk tracking, monitoring, and mitigation is more important than ever.
  • Access to platforms and ecosystems is key.

Read the article here.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter


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