New research from content marketing platform and marketing work management software firm NewsCred helps to quantify the challenges marketers are facing as it relates to the taxing coronavirus pandemic by evaluating the impact of COVID-19 on today’s leading marketing organizations.
According to the company’s new survey, conducted by Sirkin Research, marketers at all levels and across most industries are facing major, unprecedented changes to their day-to-day work environment. Most notably, this includes navigating shifts in global marketing and content strategies, reassessing budget allocations (and channel investments), as well as managing new remote work dynamics.
Specific findings and highlights from the research include:
- Shifting priorities has led to a surge of investment in new channels, with 78 percent expecting an increase in virtual events, and another 72 percent citing an increase in web content
- The pandemic has created new resource challenges for content teams, with 42 percent indicating their organization lacks the bandwidth to create new content as a result of new priorities/requests
- Working remotely has created additional “work about work,” with 33 percent indicating an uptick in required meetings and another 28% noting more status updates as additional challenges
“As we (as humans and one community) grapple with the realities of a new normal, we also know that work, life, and business cannot be put on pause,” said Shafqat Islam, co-founder and CEO of NewsCred, in a news release. “Even prior to COVID-19, we recognized that marketers were operating in a rapidly evolving and difficult landscape, and this latest circumstance only further exacerbates that. Our hope is that by quantifying, surfacing, and discussing these specific marketing challenges, we can better help teams overcome these widespread obstacles and be more effective marketing leaders.”
The study surveyed global marketing leaders and practitioners at over 100 enterprise-level organizations, primarily across Technology, Financial Services, eCommerce, Healthcare and Pharmaceutical industries.