Personal branding—automate your way to a larger audience

by | Apr 16, 2020 | Marketing, Public Relations

Branding is an extremely important part of your business. Why? Think about the biggest brands in the world such as Nike, McDonalds, Versace…what’s the one thing they have in common? They all have a personal brand that makes them stand out from the rest. In fact, they have spent so much time and effort on their branding that someone can simply say something as simple as “Just Do It” and your mind will automatically think of Nike. Clever, right?

Whether you’re starting a business or you want to stand out more with your current one, it’s important to get your personal branding right. Here are some tips on how you can automate your way to a larger audience.

Personal branding—automate your way to a larger audience

Photo by Ingo Joseph from Pexels

Use the factors of influence

Influencing people through marketing to create your personal brand is important, and there are 6 factors of influence that you should always keep in mind:

  • Credibility

Giving yourself the quality to be believed and trusted is important as a brand. When displaying your products or services online or in any other marketing form, prove what you’re selling actually works.

  • Authority

Authority is another important factor to show in the sense of your expertise within your industry. Knowledge is power, and people are more likely to buy from a brand that knows what they’re talking about.

  • Reciprocity

Giving back to those that buy from you in some sense is another essential part of your branding. Showing that you’re more than just another corporate brand with a personality, a brand that cares about their customers will keep people coming back for more.

  • Rapport

Building up rapport with your current clientele will not only show them you care about their experience and opinion of you, but it helps turn customers into advocates of your business too.

  • Social proof

Using social proof from previously satisfied customers or clients can dramatically change how many people want to use you for your products or services. Use reviews, recommendations and case studies to show off your work! Social proof also requires consistency. When people see your content for the first time, you have a mere few seconds to capture their attention. Defining your brand with a logo, colors, and even a tagline will help those interested in your company make their decision faster.

  • Scarcity

Scarcity can be effective if used correctly. Marketing what you’ve got to offer in a sense of scarcity or “limited time only” can really help boost your sales. However, if used too much or in the wrong tone, it can put people off.

Utilize your website

Pretty much every business has a website these days, and that’s because people prefer to use the internet before making a purchase to check out reviews, see pricing, and also see how ‘credible’ companies are. You should spend some time looking at the best options for your website in areas like:

  • What kind of design do you want? Remember that people will associate your name with how your website looks.
  • Whether you’re going to use shared or vps hosting—think about which is better for your company needs.
  • Maneuverability. A website needs to be easy to use from the moment customers arrive on your landing page. It’s all well and good having a website that looksfancy but if people can’t use it, they’re going to look elsewhere for something easier to use.

Make the most of LinkedIn

LinkedIn is an extremely powerful tool for businesses, and you should consider using it to help promote your business and the branding that goes along with it. There are five main points to look at when sharing on LinkedIn:

  • Expose yourself to differentiate yourself—write something in your user/business bio that interested customers wouldn’t else know about you or your business.
  • The more you put yourself out there, the more people interact with you—a dormant page isn’t going to attract anyone.
  • Relatable content—LinkedIn is all about talking to like-minded professionals. Post relatable content to get the conversation flowing!
  • Personality—never be afraid to show your personality. Personal posts on LinkedIn show a person behind the professional profile.
  • Know who your content is aimed at and what you’re trying to achieve—you’re never going to please everyone with your content, so know who you’re trying to sell to! Once you’ve tailored content to your target audience, you’ll notice a lot more interaction that in time, will turn into sales.

Use marketing automation to help spread the word

Being active on social media is essential for businesses these days, as sometimes it’s the only way to get your name in front of people’s eyes! However, social media marketing is time consuming! Using scheduling apps like Crowdfire can help free up your time whilst still being active on social media!

A larger audience is what every business wants as it leads to more profit. Use these tips and apply it to your marketing strategy and before long you’ll see a dramatic difference in your audience interaction and sales!

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Hugo Morris
Hugo Morris is Content Outreach Manager at ProfitEngine.

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