ROI of video ads—how to see compounding results

by | Jul 26, 2021 | Marketing, Public Relations

Video is a powerful tool for small businesses. However, many brands don’t realize the impact of a consistent video strategy. A well-planned video strategy helps your brand reach viewers at various key touch points that lead your audience from discovery to purchase.

The team at Animoto looked at Kalen Norton’s fitness business KatoTrainMePlease to gauge what a planned video strategy can do over time. Here are some highlights:

  • Kalen’s first video landed him 415 new YouTube subscribers, a win that helped him gain credibility among new and prospective clients.
  • Instagram considers ‘saves’ a key success metric in the Feed. And with 5,977 saves on his second video, Kalen’s brand was set up for success with Instagram’s algorithm.
  • With his third video, Kalen got over 1 million impressions, helping him get his services in front of an incredibly vast audience.

Check out the infographic below to see how your brand can follow suit.

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Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter


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