Video is a powerful tool for small businesses. However, many brands don’t realize the impact of a consistent video strategy. A well-planned video strategy helps your brand reach viewers at various key touch points that lead your audience from discovery to purchase.
- Kalen’s first video landed him 415 new YouTube subscribers, a win that helped him gain credibility among new and prospective clients.
- Instagram considers ‘saves’ a key success metric in the Feed. And with 5,977 saves on his second video, Kalen’s brand was set up for success with Instagram’s algorithm.
- With his third video, Kalen got over 1 million impressions, helping him get his services in front of an incredibly vast audience.
Check out the infographic below to see how your brand can follow suit.