Social media trends that will take over in 2018By Liza Brown on November 20th, 2017 | Reading time: 2 minutes
The landscape of the social media has been constantly changing over the course of the previous decade.
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In this infographic made by Filmora, get to know more about the hottest social media trends in 2018, and let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.
Video remains critical
In 2017, 90 percent of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.
Chatbots come of age
Chatbots represent a significant force on the market since 80 percent of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30 percent of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.
Mobile matters even more
One force on the market that needs to be reckoned with are smartphones. The amount of time an average internet user spends on social networks from their smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for smartphones will become even more important in 2018, than it already is.
Live streaming takes center stage
Some studies have shown that 80 percent of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70.5 billion industry by 2021 if its growth continues at this pace.
Gen Z’s spending power blossoms
As of today, Generation Z already has $44 billion of buying power, and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.
This post originally appeared on the Filmora site; reprinted with permission.