The top Internet of Things growth opportunities for 2023

by | Mar 6, 2023 | Marketing, Public Relations

Amid today’s geopolitical tensions, sustainability concerns, and supply chain disruptions, the business landscape is changing the Internet of Things market perspective, new research from sustainable growth firm Frost & Sullivan.

As a result, businesses are implementing a comprehensive IoT strategy in the short term, envisioning outcomes and growth opportunities that will help them overcome adversity and ensure growth, the firm’s new Internet of Things Top 10 Growth Predictions for 2023 reveals. The report highlights critical IoT trends for businesses as they enter a challenging and hectic digital phase.

“Forty percent of respondents use IoT in security and surveillance systems as it promises to protect critical assets across industries,” said Cecilia Perez, ICT Research Analyst at Frost & Sullivan, in a news release. “Additionally, for 39 percent of respondents, industrial automation and smart manufacturing are among the main applications driving IoT projects.”

Perez added: “The need to meet CEOs’ top goals—improving processes, automation, and productivity—will accelerate Industrial IoT (IIoT) deployment in 2023. Further, IoT sensors and analytics will help digitize the physical world and quantify human actions, which support organizations in predicting, optimizing, and enhancing customer interactions for a better customer experience (CX).”

To tap into the growth prospects of changing IoT trends in the short term, market participants should:

  • Consider incorporating 5G and edge computing to process IoT data in real time for mission-critical applications and automation.
  • Incorporate artificial intelligence (AI) and machine learning (ML) to make data smarter. It helps businesses engage with customers through multiple channels, including social media, and deliver better CX.
  • Encourage the manufacturing sector to leverage the potential of IIoT as its use can improve energy management and reduce consumption and costs.

The full report is available for purchase here.

The findings were derived from the organization’s 2022 IT decision-maker (ITDM) survey of 2,094 ITDMs from end-user companies of various sizes and industries across regions.

IoT growth opportunities.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter