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Digital PR: you can think of it like telling a brand’s story online. Digital PR campaigns are strategies that are designed to build and maintain the brand image via digital channels.

But why are they important? The answer is in the statistics we have shared below.

According to a fact sheet shared by the Pew Research Center mentioned that 86% of adults in the U.S. get information using digital devices i.e., smartphones, laptops, tablets, etc. This audience is so huge and as a business getting their attention is crucial.

But with so much noise in the online market, how can one make their digital PR campaigns stand out? Well, this is what we are going to tell you in this blog post. Read on and get into the strategies and tools that can help you refine your digital PR campaigns.

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5 Best Strategies & Tools to Refine Your Digital PR Campaigns

Below we have shared 6 best strategies along with assistive tools making them easy to implement. Let us get you equipped with the things that can boost your campaigns and take your brand to the next level.

1) Create Compelling Content

Content—it is the heart of every digital PR campaign. Without quality content, your efforts will fall. By quality content, we mean the one that:

  • Grabs attention
  • Stir emotions
  • Connect audience

Here we want to address a commonly asked question which is what type of content to use for digital PR campaigns. 

Well, your content can take many forms like:

  • Articles
  • Blog posts
  • Videos
  • Infographics
  • Social media posts

The key is to focus on quality, creativity, and relevance. To get better results, we recommend using storytelling. 

BusinessDasher mentioned in their storytelling statistics that 68% of the consumers told them that brand stories have an impact on their purchase decisions. 

So, try to share stories that are interesting, entertaining, and most importantly, human. 

They must resonate with people on a personal level. Don’t make them sound robotic. When your content sounds human, it’s much more likely to connect with your audience. 

A good strategy is to run the content i.e., articles, stories, video scripts, etc., through an AI text humanizer like the one by Prepostseo. It’ll make your content feel more personal and natural. 

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To simplify this further, let us give an example. Have a look at the image we have shared below carefully. 

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Address: https://www.prepostseo.com/humanize-ai-text 

Doesn’t the inputted text on the left feel too robotic? 

Now look at the output on the right. It’s the text after running through the Humanize AI Text tool by Prepostseo. 

As you can see the content feels more natural and personalized. Readers will also find it more engaging.

2) Build Relationships with Journalists

Having good relations with journalists can make your campaign message be heard by a wider audience. So, try to build meaningful relationships with them. Your first goal should be to create a connection, not a transaction.

But here’s the thing: how can you connect with them and get their attention? 

Well, it all starts with being genuinely interested in their work and offering them something valuable. Take the time to research journalists who cover topics related to your niche and send them cold pitches. 

A great tool to help you build these relationships is Media Database Solution by Agility PR. It’ll provide you access to a vast database of 1.1 million media contacts and outlets from around the world. 

Moreover, you can also search for journalists and influencers based on keywords, topics, and more. Plus, you can refine your search with filters like media type, location, job role, and even language to pinpoint the most relevant contacts for your brand.

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Address: https://www.agilitypr.com/media-database/ 

3) Collaborate with Influencers

As you know, influencers already have a huge audience that they build over time. Partnering with influencers is another good strategy to improve your digital PR campaigns.

But the thing is to find and reach the right influencers. For this, you should start by identifying influencers in your industry or niche.

A smarter way is getting assistance from the Find Influencers tool by BuzzSumo. It’ll help you to discover influencers in your industry using advanced filters. Moreover, it also lets you analyze their reach and engagement metrics.

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Address: https://buzzsumo.com/find-influencers/ 

After reaching the right influencers give them the freedom to present your brand. Trusting their skills will make the collaboration more successful.

4) Create Multimedia Content

Along with the evolvement of technology, the behaviors of people are also evolving. Now they don’t just want to read. They now prefer seeing, hearing, and experiencing the content.

That is why creating multimedia content is considered one of the most effective strategies for improving your digital PR campaigns.

Multimedia content, like videos, infographics, and podcasts, grabs attention faster and keeps your audience engaged longer. For example, if your audience loves quick tips, create an infographic. If they prefer storytelling, a short video might be a good option to consider.

But avoid creating something that the audience might find complex. Your goal should be to make your content appealing and easy to understand.

To create multimedia content Canva is a good option to consider. It gives you access to thousands of customizable templates for videos, infographics, social media posts, etc. All you need to do is drag and drop the elements and bring in your creativity.

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Address: https://www.canva.com/ 

5) Capitalize on Trending Topics

People naturally gravitate towards trending content. Connecting your digital PR campaigns with such content will grab the audience’s attention instantly. Plus, it’ll also help in positioning your brand as timely and relatable.

Why?

Because trending topics are conversation starters that everyone is already interested in. By aligning your campaigns with what’s trending, you can:

  • Increase visibility
  • Boost engagement
  • Show your brand’s personality

To find relevant trends, Google Trends is your go-to tool. It shows you what people are searching for in real time, making it easier to discover topics that resonate with your audience. 

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Address: https://trends.google.com/ 

Note: Be authentic and relevant while using trending topics. Don’t force a connection to a trend that doesn’t align with your brand. Else, it will come off as insincere. 

Bottom Line

Digital PR campaigns can help you boost your brand’s visibility and gather more audience. More audience means more return on investment. Implement the strategies we have shared above and use tools to improve the performance of campaigns. We are confident that they’ll help you increase the digital PR of your brand.

 

Jay Jangid

Jay Jangid

Jay Jangid is an SEO Specialist with five years of experience, specializing in digital marketing, HTML, keyword optimization, meta descriptions, and Google Analytics. A proven track record of executing high-impact campaigns to enhance the online presence of emerging brands. Adept at collaborating with cross-functional teams and clients to refine content strategy.