Promoting your brand isn’t all about getting a marketing team working on unique and exciting strategies to get your brand identity out in the world of commerce and trade. It’s also about how you present yourself and your brand in more subtle, less marketing-oriented ways—in other words, with cool PR tactics.
In order to be practicing the fullest form of brand promotion, you should concentrate on these proven forms of PR in tandem with traditional marketing techniques to drum up visibility and interest. Here are three effective ways to promote your brand:
Get people talking
Word-of-mouth is the oldest form of communications, though it barely figures into modern marketing techniques that focus more on the implications of the online sphere and digital data for the presentation of targeted advertisements. Despite all those bells and whistles, what you really want is to get people talking about your brand. After all, you’d trust what a friend says about a brand far more than you’d trust the brand itself.
There are plenty of ways to get people talking about your brand. Most of the methods listed here involve doing something a little out of the box, but the idea is create some buzz. Hire a clown to stand outside your store for a week. Give away an amusing product with every purchase made on a Tuesday. Get in the festive mood by over-decorating your store or office with Christmas products. You’re trying to make a statement—one which people will not be able to ignore.
Be stylish and professional
Your brand should always exude style and professionalism (even if you do elect to hire a clown-guard for your store!). The most basic step here is to keep a tight ship when it comes to cleanliness and hygiene. Bring in the experts from www.mytechnicare.com to make your carpets and textiles as clean as possible, and make sure that you’re hiring regular cleaners to empty bins and to tidy up your workspace.
Above and beyond this, you should add some stylish and characterful additions to your office space or store to make it a little more impressive and more enticing to whoever comes to visit. Imagine you’re a potential business partner and you’ve been invited into your office to consult on joint business. They’re going to like what they see in a clean, stylish and well laid-out place of work. Plus, they’re more likely to shake your hand if that’s how you present your business.
Sponsor and support
If your business is more local or regional than it is transnational, then you’ll have the opportunity to sponsor or support local organizations that’ll help promote your brand positively. Supporting a church fair, for instance, can only have positive connotations for your company. You should also consider sponsoring local sports clubs or social enterprises that are good for your community. This support will be looked upon with approval from your potential customer base, and will likely lead an individual to do business with you.
Use these three unique ways to promote your brand to drum up customers in new and exciting ways that don’t follow traditional marketing techniques.