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4 ways to get your customers’ attention in a busy world

by | Aug 23, 2018 | Analysis, Public Relations

There is no doubt that the world of business is hugely competitive—and even big businesses can sometimes get lost in the noise of other companies. If you want your business to get the attention it deserves, you need to think about new and innovative ways to get your customers’ attention.

If you are struggling to keep your customers focused on your brand, then here are a few ways you can get noticed:

Develop a new and distinguishing angle

The first thing you need to do is think about what your company does or could do that is different from other businesses. While your business may not be unique, you still need to develop a new way of promoting and developing your idea so that it can stand out from the rest. When you are creating your business plan, think about what you are doing and what you can offer the public that is different. It is important that you have a clear message that will be easy to understand and tell your customers what it is about your company that’s different.

Target your customers directly

One of the biggest mistakes of new companies is that they try to create a sales pitch that is too general. Although you want to attract as many potential customers as possible, you don’t want to be so generalized that you risk attracting no one. Pinpoint your target audience to ensure you are not wasting valuable resources on the wrong clientele. They are the type of customers you need to target, so trying to attract people who won’t benefit directly from your services will not usually be worth it.

Highlight your company’s highlights

Some business owners can be a little shy about promoting their company because of the message this sends. However, customers want to know what you can offer them, and why they should trust your brand. Confidence, therefore, is key. Think of features you can provide your customers that other companies may not be able to. For example, if you are dealing with a lot of customer information, then telling them you have a safe and secure virtual data room will give them the confidence that you care about their data. Other factors such as how good your customer service is or the quality of your products are always worth informing your customers about. After all, this is the only way they will discover these features of your company.

Create customer connections

Customers love a personal touch. Whether it’s a local restaurant or talking to a person and not a robot on the phone, these details are important. Try to create your own customer’s connections by interacting with them instead of giving them a standard reply. For example, reply to them on social media if they ask a question or mention your store. It will make them feel valued and more likely to return to your brand in the future.

In business, it is sometimes the way you get your customers attention that is more important than how you sell your products.

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Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.

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