fbpx

Steve Conway

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.
6 important PR tips every practitioner should know

6 important PR tips every practitioner should know

Public relations is a critical piece of any business or organization. It's how you build and maintain relationships with the public and key stakeholders. However, PR can be complex and confusing for those who are new to it. This blog post will outline some basic PR...

Marketing and public relations strategies to increase local sales

Marketing and public relations strategies to increase local sales

Not all businesses have to be global ones. In fact, for many, there is more than enough work to make a good profit and build a great business right in their own backyard. It’s easy to ignore this element of marketing, however, when you see how much reach you have...

5 skills PR pros could learn from the gambling industry

5 skills PR pros could learn from the gambling industry

The public relations industry has changed dramatically over recent years. Contributing factors include: Social media Technology Changing customer habits All of these have created the modern PR industry that we see today—and even more, changes are yet to come! There’s...

3 tips for getting your articles in front of as many people as possible

3 tips for getting your articles in front of as many people as possible

Getting your articles in front of as many people as possible sounds a lot easier than it actually is, especially when you take into account the people that you want to get it in front of is a select market that will find it interesting—and will actively respond to the...

5 top tips to create a positive brand reputation

5 top tips to create a positive brand reputation

Most brands strive to improve their recognition, secure many customers, and earn repeat sales throughout the year. However, a business will only turn a target market into loyal shoppers if it puts consumers’ needs first. If you want your company to become an industry...

4 ways to use your website as a PR tool

4 ways to use your website as a PR tool

In terms of the PR tools that are widely and readily available to your company, there is no doubt that an effective website needs to rank right at the top. There are all sorts of explanations as to why you website can prove to be a major benefit in so many different...

How location marketing works—and the benefits for your brand

How location marketing works—and the benefits for your brand

Just as a business needs a website, physical locations need marketing too, but location marketing is different than your regular website—it’s all about extending the reach of your business and providing a way for people to find you when they are looking in person by...

5 ways to improve your reputation as a property investor

5 ways to improve your reputation as a property investor

There are some common mistakes that property investors make, and the first step to improving your reputation as a property investor is identifying these mistakes. If you want to improve your reputation as a property investor, then it's important to follow some simple...

Why holistic PR and marketing is only possible with integrated IT

Why holistic PR and marketing is only possible with integrated IT

Marketing and public relations as a whole now rely to a great extent on information technology. Big data is now the basis of all PR campaigns, and the only way that your business will gather, store and analyze such data is via a cogent IT system. It is thus now...

Some common business (mis)functions that can ruin your reputation

Some common business (mis)functions that can ruin your reputation

There are certain business functions that many entrepreneurs and small to medium-sized businesses take for granted. The finances, accounting and wages, deliveries and logistics, the brand, and business identity are some of the most basic business functions that can be...