There is no denying how important it is for every business and brand to have a strong and solidified web presence in this day and age. Especially with the uptick in online sales that have been seen over the last two years, you simply can’t afford to allow your web...
Once seen as the budget you couldn’t count or measure and the return on investment that you wouldn’t realize, things have changed, and marketing and PR can, and must, now be accurately monitored and reported on. Without the requisite understanding of what type of...
Expanding into new, international markets can help you take a business to the next level. The key to successfully expanding a business into an international market is to build brand awareness. A high-quality public relations strategy will make or break the success of...
Running a business isn’t easy. There are many limits placed on business owners that make trying to grow their business more of a struggle, including limits on their budgets, their time, and their expertise. Put all this together, and it’s clear to see why not all...
Due to the tough competition between businesses, it’s essential to get your brand name out there to secure customers. This tactic, otherwise known as brand awareness, is the act of using techniques for consumers to identify and remember your brand and ultimately...
Every business needs digital marketing in today’s day and age, but there is a lot of choices that companies have, and this can make it hard to succeed. Businesses will always go with the marketing agency that has the best reputation as they are more likely to have a...
In business, PR and marketing are often kept separate. They’ll have different budgets and different responsibilities. However, combining PR and local SEO strategies can have a hugely positive impact on your business. What is local SEO? Local SEO focuses on getting...
The climate crisis has never been a bigger issue than it is today, as everyone from politicians to school children are taking notice. As the environment is at the forefront of many people’s mind, its cultural capital is extended to influence people’s purchasing...
Most e-commerce business owners focus their external efforts on one practice only, and that is digital marketing. Of course, digital marketing is important—it’s being used by every other e-commerce store out there. In order for your business to stand out and gain the...
The public relations field is naturally respondent to changes in technology. In the last 20 years, PR strategy has evolved at a drastic pace—thanks largely to the ubiquity of social media and networked society. Here are four ways in which technology is changing PR....
With such a huge amount of competition out there, if you find yourself in a situation in which you need to promote a business, you need to make sure that you have a clear strategy in place that allows you to stand out from the crowd. With this in mind, here are a few...
Social media is one of the most important tools for marketers. Some might even argue that it's the most important of all. It allows brands not only to attract new customers and followers, but to form a relationship with those people. Brand loyalty is the endpoint for...