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Steve Conway

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.
4 ways to use your website as a PR tool

4 ways to use your website as a PR tool

In terms of the PR tools that are widely and readily available to your company, there is no doubt that an effective website needs to rank right at the top. There are all sorts of explanations as to why you website can prove to be a major benefit in so many different...

How location marketing works—and the benefits for your brand

How location marketing works—and the benefits for your brand

Just as a business needs a website, physical locations need marketing too, but location marketing is different than your regular website—it’s all about extending the reach of your business and providing a way for people to find you when they are looking in person by...

5 ways to improve your reputation as a property investor

5 ways to improve your reputation as a property investor

There are some common mistakes that property investors make, and the first step to improving your reputation as a property investor is identifying these mistakes. If you want to improve your reputation as a property investor, then it's important to follow some simple...

Why holistic PR and marketing is only possible with integrated IT

Why holistic PR and marketing is only possible with integrated IT

Marketing and public relations as a whole now rely to a great extent on information technology. Big data is now the basis of all PR campaigns, and the only way that your business will gather, store and analyze such data is via a cogent IT system. It is thus now...

Some common business (mis)functions that can ruin your reputation

Some common business (mis)functions that can ruin your reputation

There are certain business functions that many entrepreneurs and small to medium-sized businesses take for granted. The finances, accounting and wages, deliveries and logistics, the brand, and business identity are some of the most basic business functions that can be...

9 ways to improve your brand reputation

9 ways to improve your brand reputation

Are you looking to improve your brand reputation? Nothing is more important than a brand reputation, as this will have a direct impact on your success. Consumers will always go with a brand that is trusted, established, and has a positive reputation as they know that...

4 effective tips for dealing with difficult customers

4 effective tips for dealing with difficult customers

A disgruntled customer is a force to be reckoned with for PR managers, frontline workers, and business owners alike; yet dealing with them professionally and efficiently is essential for brand protection. This might be particularly true in the digital age when reviews...

Benefits and setbacks of working with freelance journalists

Benefits and setbacks of working with freelance journalists

Even the mightiest companies and the biggest brands need a little help from the wonderful world of freelancing sometimes. If you’ve found yourself at a crossroads with your own company, and you are torn between whether or not the time is right to engage a freelance...

3 comms tips to help you boost your online presence

3 comms tips to help you boost your online presence

There is no denying how important it is for every business and brand to have a strong and solidified web presence in this day and age. Especially with the uptick in online sales that have been seen over the last two years, you simply can’t afford to allow your web...

4 reasons why marketing/PR monitoring and reporting is essential

4 reasons why marketing/PR monitoring and reporting is essential

Once seen as the budget you couldn’t count or measure and the return on investment that you wouldn’t realize, things have changed, and marketing and PR can, and must, now be accurately monitored and reported on. Without the requisite understanding of what type of...