Businesses must always know how to appeal to today’s consumers, but this is not easy when consumer habits and expectations are constantly changing. A lot has changed since the start of the pandemic, and businesses now have to adapt and adjust to ensure that they can...
Public relations is a critical piece of any business or organization. It's how you build and maintain relationships with the public and key stakeholders. However, PR can be complex and confusing for those who are new to it. This blog post will outline some basic PR...
Not all businesses have to be global ones. In fact, for many, there is more than enough work to make a good profit and build a great business right in their own backyard. It’s easy to ignore this element of marketing, however, when you see how much reach you have...
The public relations industry has changed dramatically over recent years. Contributing factors include: Social media Technology Changing customer habits All of these have created the modern PR industry that we see today—and even more, changes are yet to come! There’s...
Getting your articles in front of as many people as possible sounds a lot easier than it actually is, especially when you take into account the people that you want to get it in front of is a select market that will find it interesting—and will actively respond to the...
Most brands strive to improve their recognition, secure many customers, and earn repeat sales throughout the year. However, a business will only turn a target market into loyal shoppers if it puts consumers’ needs first. If you want your company to become an industry...
In terms of the PR tools that are widely and readily available to your company, there is no doubt that an effective website needs to rank right at the top. There are all sorts of explanations as to why you website can prove to be a major benefit in so many different...
Just as a business needs a website, physical locations need marketing too, but location marketing is different than your regular website—it’s all about extending the reach of your business and providing a way for people to find you when they are looking in person by...
It might not be the first course of action that you think about when you are starting up or running a warehouse, but it is important to make sure that you have a good PR strategy. This is especially true in today’s media-savvy world, where people are constantly...
There are some common mistakes that property investors make, and the first step to improving your reputation as a property investor is identifying these mistakes. If you want to improve your reputation as a property investor, then it's important to follow some simple...
Marketing and public relations as a whole now rely to a great extent on information technology. Big data is now the basis of all PR campaigns, and the only way that your business will gather, store and analyze such data is via a cogent IT system. It is thus now...
There are certain business functions that many entrepreneurs and small to medium-sized businesses take for granted. The finances, accounting and wages, deliveries and logistics, the brand, and business identity are some of the most basic business functions that can be...