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Steve Conway

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.
4 steps for developing a winning digital PR strategy

4 steps for developing a winning digital PR strategy

Public relations is all about influencing how your audience and the broader public feel and think about your business, managing their perceptions, building better relationships, and maintaining a good image. The primary strategy involves drawing enough attention to...

3 ways to use PR to guide business development

3 ways to use PR to guide business development

Public relation is an essential component of business management, but most often, it’s used as a way to improve the brand’s reputation and overall perception. Very rarely do business owners consider how PR can also be used to help guide their business’s direction....

4 tasks all PR pros should be automating

4 tasks all PR pros should be automating

A PR pro has a lot of tasks to do on a day-to-day basis—and that’s an understatement. Some of these tasks are challenging, some are rewarding, and others are mind-numbingly boring. Fortunately, the latter aspect can often be handed over to automation. Technology isn’t...

5 ways to improve your brand image in 2023

5 ways to improve your brand image in 2023

Brand image has always been important, but never more so than it is in 2023. These days, consumers are more selective than ever about the brands they use. They will spend time researching a business before making a decision and always favor brands that are a positive...

3 factors that could make your PR campaigns fail

3 factors that could make your PR campaigns fail

PR is very important for a lot of people. This is why having a great PR campaign is something that can often come with a lot of pressure. A successful one can really help to transform a lot of careers. However, making a successful strategy is not always easy. You need...

6 key steps to developing an effective PR strategy

6 key steps to developing an effective PR strategy

When it comes to developing an effective public relations strategy, there are many things to consider. From understanding your target audience and setting goals, to creating a narrative and working with influencers—each element is critical for success. This guide will...

Why PR should be an important element in recruitment

Why PR should be an important element in recruitment

When seeking to recruit the top talent in any industry, it is important to understand the recruitment process in much the same way as you would when marketing your company to grow a consumer base. You want to be seen as being miles ahead of the competition and in this...