Steve Conway

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.
Managing the cost of PR for a startup or micro business

Managing the cost of PR for a startup or micro business

There are more similarities between online and offline retail than there are differences, which is exactly why they also have multiple similar needs as well. Maintenance of public relations is one of those common needs that all retailers share, whether they operate...

Preparing for a career in PR—here’s what to expect

Preparing for a career in PR—here’s what to expect

Working in a PR role can be interesting and exciting. You will be working closely with your team and clients to help promote both individuals and businesses to a wide audience. It can also be a very challenging job, one that requires thick skin and a sharp mind to...

4 ways to make an outstanding first impression with your business

4 ways to make an outstanding first impression with your business

Whether you are starting a new business, or you want to kick-start your current brand with a great promotional push, you want to make sure that you portray the correct image. This could be to new suppliers or your potential customers, so you’ll need to ensure nothing...

3 ways to boost your brand reputation with Facebook

3 ways to boost your brand reputation with Facebook

Did you know that there are currently 2.4 billion monthly active users on Facebook, making it the most popular social media platform worldwide? Furthermore, in the U.S alone there over 220 million users, with this figure expected to rise to an estimated 223.2 million...

5 strategies for winning over your target customer

5 strategies for winning over your target customer

Once you know who your target customer is, you must then find ways to win over this group, which is easier said than done. You need to keep your target customer in mind when making any kind of strategic decision, and when you do this, you should start to attract more...

3 fundamentals for achieving success in business

3 fundamentals for achieving success in business

What does it take to be successful in business? Although the following tips will not guarantee success in business, they are elements that every good business person needs in order to have a chance at success. From running your own business to working your way up the...

4 ways technology is transforming PR in 2020

4 ways technology is transforming PR in 2020

Technology is changing every facet of business management, and the PR department is not immune. Many factors are contributing to the changing face of public relations in the digital age, and emerging technologies continue to cause disruption. While there are negatives...

5 sensible tips for streamlining your PR campaign

5 sensible tips for streamlining your PR campaign

PR is a well-known and well-used technique when it comes to brand management and brand reputation. Implementing a PR campaign so that your brand’s public image resonates with your target market, but also keeps your company in people’s good graces, is incredibly...

8 insightful tips for creating a strong PR team in 2020

8 insightful tips for creating a strong PR team in 2020

PR agencies are responsible for creating and telling a brand’s story, as well as protecting its reputation. It’s therefore essential for firms to develop an exceptional team, so they can successfully execute strategies, grow a brand’s recognition, and ensure client...

3 fundamentals for boosting your brand’s reputation with customers

3 fundamentals for boosting your brand’s reputation with customers

Your business will be a lot more successful when you have a solid reputation. Unfortunately, errors and mistakes happen, and your reputation may have taken a hit for your past transgressions. Be glad to know there are ways in which you can improve your standing with...

What can the PR industry learn from digital advertising?

What can the PR industry learn from digital advertising?

Marketers who know the PR industry inside and out will tell you it’s a universal truth that earned media can be way more effective than paid media. However, in a more integrated age, it might be time to rethink that. Is there anything the PR industry can learn from...

4 proven approaches to improving your digital PR strategy

4 proven approaches to improving your digital PR strategy

From connecting with industry experts to holding publicity events, the best strategies for traditional PR have been developed over many years. However, now that an increasing amount of PR is based on the internet, there are many different PR methods that are starting...