Every business dreads a PR crisis. Not only can it result in a significant drop in brand reputation, customers, and profits, but it also has the potential to cause a company to shut down for good. This is why planning and being able to preempt a PR crisis is so...
Public relations is all about influencing how your audience and the broader public feel and think about your business, managing their perceptions, building better relationships, and maintaining a good image. The primary strategy involves drawing enough attention to...
Public relation is an essential component of business management, but most often, it’s used as a way to improve the brand’s reputation and overall perception. Very rarely do business owners consider how PR can also be used to help guide their business’s direction....
The impact of social media on digital marketing strategies has been a game-changer, altering the way firms interact with their target audience. With over 3.6 billion active users across the globe, social media has become a go-to platform for people to share, explore,...
Are you thinking about starting a business? If so, PR should be at the top of your list of things to do. Public relations can help you get your business off the ground and build credibility with your target audience. Here are some essential PR tips to keep in mind as...
A PR pro has a lot of tasks to do on a day-to-day basis—and that’s an understatement. Some of these tasks are challenging, some are rewarding, and others are mind-numbingly boring. Fortunately, the latter aspect can often be handed over to automation. Technology isn’t...
Brand image has always been important, but never more so than it is in 2023. These days, consumers are more selective than ever about the brands they use. They will spend time researching a business before making a decision and always favor brands that are a positive...
PR is very important for a lot of people. This is why having a great PR campaign is something that can often come with a lot of pressure. A successful one can really help to transform a lot of careers. However, making a successful strategy is not always easy. You need...
When it comes to developing an effective public relations strategy, there are many things to consider. From understanding your target audience and setting goals, to creating a narrative and working with influencers—each element is critical for success. This guide will...
In many businesses, but almost certainly in PR, it is impossible to do anything without using software or a device connected to the internet. These software packages and devices need to communicate with each other, which is made possible by using APIs. You may not be...
When seeking to recruit the top talent in any industry, it is important to understand the recruitment process in much the same way as you would when marketing your company to grow a consumer base. You want to be seen as being miles ahead of the competition and in this...
Businesses must always know how to appeal to today’s consumers, but this is not easy when consumer habits and expectations are constantly changing. A lot has changed since the start of the pandemic, and businesses now have to adapt and adjust to ensure that they can...