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Steve Conway

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.
7 tips to market your latest PR campaign

7 tips to market your latest PR campaign

Becoming a small business owner can be challenging these days. With a limited budget, you want to be sure you are making the right choices. You need new customers. You also need to retain old ones. So you must be sure you’re investing in good public relations. It is...

How to make your website a powerful PR tool

How to make your website a powerful PR tool

Excellent PR is central to the success of all aspiring businesses. Getting a PR boost is like gold dust to any company wanting to attract more clients or make more sales, but what many do not realize is that it’s eminently possible to do so using your own website. The...

6 tips for managing an effective digital growth strategy

6 tips for managing an effective digital growth strategy

Leading an effective digital growth strategy is on the top of most business owners’ and managers’ priority list in 2020, with most businesses now focusing on their online avenues to achieve success. This article will detail some of the best ways that you can boost...

8 tips for improving the business side of your PR firm

8 tips for improving the business side of your PR firm

Working in PR can be a fast-paced job, but when you’re also the owner of your PR firm, there is a lot more pressure. Running a business in any industry comes with challenges, but taking care of other individuals and companies’ reputations for a living can be an...

How to reach and persuade voters in 2020 and beyond

How to reach and persuade voters in 2020 and beyond

One of the oldest forms of advertisement and self-promotion comes in the form of politics, with politicians looking to advance their careers with the use of marketing firms that promise to expand their visibility in their local community. For over 200 years, this has...

How your online presence can help combat negative PR

How your online presence can help combat negative PR

Negative PR can have huge consequences for your business, and often times, it’s not necessarily accurate. The internet provides a platform to everyone, and sometimes people who wish to do harm to your company can use this against you. If this does happen, it can be...

4 essential branding tips for hospitality marketers

4 essential branding tips for hospitality marketers

Whether someone is traveling for business or leisure purposes, choosing which hotel to stay in is top of the priority list. They will consider several factors when making their decision including the price and the location, but another key point of comparison is the...

6 PR and marketing strategies for the healthcare sector

6 PR and marketing strategies for the healthcare sector

When it comes to PR for a specific industry such as healthcare, there are certain steps that you should take to market efficiently. You need to be able to reach the correct audience while giving off the best image you can, and there are some efficient ways of doing...

Why your website is one of the most powerful PR weapons you have

Why your website is one of the most powerful PR weapons you have

As a business, or even as a professional individual, your public relations is an integral part of your brand that you need to manage correctly. Good PR can provide a lot of benefits, such as enhancing your reputation, boosting your credibility, and has the potential...

3 effective PR strategies for niche businesses

3 effective PR strategies for niche businesses

All businesses have the desire to be discovered by their target audience, but this can be easier said than done if they haven’t thought carefully about the most successful PR marketing strategies. Niche businesses provide products and services for specific audiences,...

5 fundamental goals for your digital PR

5 fundamental goals for your digital PR

Digital PR is a useful tool that more and more businesses are making the most of, but what outcomes can you expect from a successful campaign? Here are some of the goals you should be looking to achieve when you reach the right people with the right message. Brand...

5 tactics for successfully communicating with your PR clients

5 tactics for successfully communicating with your PR clients

Keeping in touch with your PR clients and contacts is something we should be doing regularly. How we do this, and how frequently, will depend on a significant number of factors—but regular contact must be maintained. What’s the best way you can do this successfully?...