A PR pro has a lot of tasks to do on a day-to-day basis—and that’s an understatement. Some of these tasks are challenging, some are rewarding, and others are mind-numbingly boring. Fortunately, the latter aspect can often be handed over to automation.
Technology isn’t going to make PR professionals redundant anytime soon, but it can offer a helping hand to reduce your workload, allowing you to concentrate on the main elements of the job.
Automation the right way
Before anything, it’s essential you have the right automation structure in place for your business. This means using the right automation software to fit your needs. If you have an assortment of tasks that need to be completed—PR-related or otherwise—batch processing software makes sense, and that is where JAMS can help with their solution. Batch job scheduler has been optimized with workload automation features by JAMS. This means you can throw in many different tasks, not have to worry about manual oversight, and pick up on any potential issues fast.
Now it’s time to look at PR tasks you should start automating:
1) Schedule social media posts
In this day and age, there is no need to be manually uploading your social media posts. Not only is this time-consuming, but it is also ineffective. You might struggle to create posts correctly so they’re ready to be uploaded, and you may even forget to upload your content and press ‘Post.’ With scheduling software, you are able to automate and schedule posts to be made at the times you decide. You can line up multiple posts across multiple accounts, ensuring you don’t have to log in to each account and make these posts manually.
2) Track email responses
Tracking your emails is important for multiple reasons. You need to know who is reading your emails, responding, and ignoring what you have to say. Without doing this, you won’t know if your emails are effective, and you won’t know who is worth adding to your email list. With the right automation software, you can track your emails with accuracy. You are able to monitor email opens and responses, along with tracking which content is resonating the most with readers.
3) Track phone calls
It’s not just emails. You will also be using the phone as a PR, and it is wise to track and record any calls you make during the job. The last thing you want is to be scribbling down notes and not paying full attention during your calls. With a VoIP system like Nextiva, you have the ability to track and record the phone calls you make.
4) Create relevant, effective email responses
Okay, you don’t want to rely on technology to craft an entire email for you. However, automation can help with putting together email responses that are both effective and relevant to the recipients. Rather than crawl through the data you have available or search social media profiles of the influencers you’re targeting, you can use automation that brings up the data you need, helping you put together relevant and targeted emails that will hit the mark.