fbpx

The role of influencer marketing in boosting SEO performance

by | Apr 30, 2024 | Public Relations

The global influencer marketing market reached 24 billion U.S. dollars in 2024. Influencer marketing is very useful for brands seeking to improve their online visibility and engagement. Leveraging the social pull of established influencers, businesses are tapping into new avenues to expand their reach and elevate their SEO performance. 

For entrepreneurs keen on maximizing their SEO impact, integrating influencer marketing into their strategies is essential. By understanding the nuances of this approach and crafting tailored tactics, businesses can effectively target specific audience demographics, thereby bolstering their presence and achieving higher rankings on search engine platforms like Google Search. 

Let’s understand the relationship between influencers and SEO first before moving ahead.

influencer marketing SEO

Source

The relationship between influencers and SEO

Businesses can partner with influencers with a strong online presence and use their influence to drive more engagement and traffic to their website. Influencers mentioning your brands and including backlinks help to improve trustworthiness. 

Sixty-nine percent of customers are more likely to believe information from friends, family, and influencers than from brands themselves. 

Moreover, influencers have a loyal audience who will share your social media likes and comments. A positive impact on social media will also improve organic rankings. Thus, social media and interactive product animation can help businesses grow. 

Influencers can also contribute to crafting high-quality and engaging content. They help businesses get ideas through user-generated content, which will help to lower bounce rates and improve the customer experience, directly having an impact on the SEO performance and protecting the brand’s reputation. Additionally, if you’re looking to improve your brand’s story or present data in a more cohesive and visually appealing way, consider using free PowerPoint templates to enhance your online presentations.

Selecting the right influencers for SEO boost

Boosting SEO performance with influencer marketing can contribute to the overall success of the brand. Here’s the right approach to selecting an influencer to improve your SEO marketing efforts:

1. Determine the relevance

When partnering with influencers, choose the ones who are relevant to your industry for boosting SEO in a positive way. These individuals have a strong following, and their motto aligns with your goals, too. You should examine the type of content they create and their engagement status with their audience. Always consider your brand value and message to identify the right audience. 

You can also find relevant influencers for almost any field. If you’re in the field service SaaS field trying to promote your field service management software, partner with plumbers, electricians, or cleaners to reach your audience online.

For example, Nike, an athleisure brand, has a lifetime partnership with Cristiano Ronaldo. This has helped Nike grow much better in the sports industry. 

influencer marketing SEO

Source

2. Evaluate the impact and reach

Always check the impact and reach of the influencer before partnering with them. This can contribute to increasing your visibility, thereby having a positive influence on your SEO marketing efforts. If the influencer’s reach is higher, it will drive more traffic to the website for SEO and better PR

It is also advisable to look beyond the numbers and check the engagement status. Make sure to analyze the clickthrough rates as well. Apart from that, also measure their likes and comments to see whether they are relevant or appear bot-generated. 

3. Confirm alignment with brand goals

When incorporating influencer marketing for SEO, choose influencers who align with your brand’s personality and goals. 

  • Does the influencer align with your goals? 
  • Can they support your growth? 

Know your value, message, tonality, and style while choosing influencers. Various brands partner with influencers who share a common goal. 

Think of it this way: if you’re looking for influencers in the beauty industry to help market your nail salon software, a nail salon owner with a high follower count and engagement might seem like a natural fit. However, if their content contains opinions or views counter to your values, you wouldn’t attract the right audience.

For example, Audible often partners with leading YouTube content creators to drive conversions, which has a positive impact on SEO efforts. 

influencer marketing SEO

Source

Collaborating with influencers for SEO enhancement

It is crucial to have a proper strategy to collaborate with influencers to boost your SEO presence. This is how you can collaborate with your favorite influencers:

  • Research keywords: Conduct thorough research about the relevant topics that your audience uses. Incorporate these strategies thoroughly to increase visibility in search engines. 
  • Construct good headlines: The headlines play an important role in driving content engagement. Choose influencers who have a proper format for the content. They must convey the information and engage with the audience. 

For example, Adobe uses ambassadors via its Adobe Express Ambassador Program to drive engagement. 

influencer marketing SEO

Source

  • Embrace a constant publishing strategy: Establish a content calendar and encourage the content to be published. Stick to the content publishing schedule so that it can help with SEO. Integrate links to the products and services as well so they can be shared further. 

Hallmark launched the #Keepsakeit campaign and partnered with influencers for holiday memories. All the images shared by influencers had a hallmark product, raising awareness about the holiday range by Hallmark. 

influencer marketing SEO

Source

  • Incorporate influencer expertise: Encourage the influencers to share their expertise about the content, too. Ask them what would work, and collaborate with them to strengthen your SEO performance. 

Conclusion

Influencer marketing is one of the best ways of marketing in today’s time to boost your SEO marketing efforts. You can simply partner with influencers who will add value to your business model and help amplify the brand’s reach. Collaborate with the influencers who can help increase your visibility and search engine rankings. This symbiotic relationship between influencers and PR professionals improves brand visibility and consumer trust in your business. So, start leveraging the power that these influencers can have on your business.

Anjali Kapoor
Anjali specializes in growth marketing, driven by an unwavering commitment to assisting businesses in scaling and reaching their growth objectives. With over four years of hands-on experience, I bring valuable insights and expertise to the table.

RECENT ARTICLES

11 ways outdoor brands can leverage PR for success

11 ways outdoor brands can leverage PR for success

The call of the wild resonates with many, and outdoor brands hold the coveted key to the door of adventure. Amidst a bustling marketplace brimming with tents, kayaks, and hiking boots, the challenge lies in ensuring one's brand stands out, resonating with the current...