It used to be that when a new game was released, we would huddle over the shoulders of friends or family to watch them play. These days, you can watch a new (or old game) in action through live streaming platforms like Twitch, finding a Twitch streamer to subscribe...
As the days of brick-and-mortar retailers fall increasingly into the past, more and more businesses are turning their attention to setting up online. With an estimated 4.2 billion people hooked up to the internet, it’s no wonder business owners are choosing to invest...
Managing the public relations of a growing company can start to feel like a challenge as you begin to interact with more customers, clients, partners, investors, consumers, competitors and other parties, all of whom have their own unique interests and opinions. As the...
Public relations is an art that has saved many businesses and public figures. This is thanks to PR professionals and their ability to influence their clients’ image in the media. If you happen to be a PR pro, then you should be all too familiar with this. For those...
Running a business is a challenge that you can never be fully prepared for. This is also why, when you’re able to find success doing so, it can be an extremely rewarding feeling. Having said that, one of the recipes to success for any business is being able to run...
Managing a new start-up company isn’t always as simple as doing things your way. Behind that success is an ever-changing business plan, a carefully curated marketing and PR strategy, and savvy people management. Juggling all of these features isn’t always possible and...
Public relations is not just the domain of the rich and famous. PR is also essential to businesses large and small, though the work of industry experts is often misunderstood by small business owners. They may be wary of PR, though that would indicate they have little...
Creating a clear brand identity is nothing without the proper marketing and PR—if nobody knows that your business exists, how do you hope to make a profit? Luckily, with the rise in social media presence, online capabilities, and developments in technology, marketing,...
Creating a brand for a startup company is not easy or simple, and when done badly, can be the difference between success and failure. You could be offering the best service or product in the world, but if you can’t connect with people, grab their attention, inspire...
Both PR and SEO are essential departments for modern businesses. Your PR department will ensure that your business is appearing to consumers in the right light and in the right places. Meanwhile, it is the responsibility of your SEO guys to ensure that your website is...
Public relations is something that is needed across every industry. Every company or individual wants to be seen in a positive light, especially by their target audience. Also, most at some point in their journey make mistakes that need damage control. Having said...
Social media cannot only help you to grow your brand recognition and augment your annual sales, but it can also help your large or small organization to effectively manage its online reputation. After all, it can be a powerful platform for promoting your company’s...