There will always be a need to publicize your business and advertise your product for maximum gain—and that’s where public relations can help. PR is a critical form of marketing that every business should be on board with, as more publicity is only going to be a huge...
Six Sigma is a quality control methodology that has taken the management world by storm. Since its conception in 1986 by Motorola, it has spread like wildfire due to its cycle-time improvements and reduction of defective processes. In the manufacturing world, this...
Focusing on ways to improve public relations strategies within your business can bring about a number of rewards, including better visibility, improved credibility, and stronger relationships with both customers and clients alike. Overall, this should lead to more...
In an industry where online business remains the key driver of growth, it’s more important than ever that travel agents and marketers have a great website to attract qualified search traffic. Search engine optimization (SEO) is the most important thing to know about...
While the internet makes it easier than ever to connect with customers from all walks of life, it only takes one negative social media comment, blog post, or review to damage your brand. When a customer is considering investing in your product or service, they will...
Branding is crucial for any business. A great brand can be recognized simply by a slogan, an image, or sometimes even just a particular color. As a business, you’ll want your brand to be as recognizable and user-friendly as possible. But branding isn’t just the design...
A business today relies on its branding in order to be successful, and a brand requires good public relations to achieve awareness, authority, authenticity, and trust from consumers. The first step to realizing these goals is to have a high-quality website. Whether...
It used to be that when a new game was released, we would huddle over the shoulders of friends or family to watch them play. These days, you can watch a new (or old game) in action through live streaming platforms like Twitch, finding a Twitch streamer to subscribe...
As the days of brick-and-mortar retailers fall increasingly into the past, more and more businesses are turning their attention to setting up online. With an estimated 4.2 billion people hooked up to the internet, it’s no wonder business owners are choosing to invest...
Managing the public relations of a growing company can start to feel like a challenge as you begin to interact with more customers, clients, partners, investors, consumers, competitors and other parties, all of whom have their own unique interests and opinions. As the...
Public relations is an art that has saved many businesses and public figures. This is thanks to PR professionals and their ability to influence their clients’ image in the media. If you happen to be a PR pro, then you should be all too familiar with this. For those...
Running a business is a challenge that you can never be fully prepared for. This is also why, when you’re able to find success doing so, it can be an extremely rewarding feeling. Having said that, one of the recipes to success for any business is being able to run...