It might not be the first course of action that you think about when you are starting up or running a warehouse, but it is important to make sure that you have a good PR strategy. This is especially true in today’s media-savvy world, where people are constantly...
There are some common mistakes that property investors make, and the first step to improving your reputation as a property investor is identifying these mistakes. If you want to improve your reputation as a property investor, then it's important to follow some simple...
Marketing and public relations as a whole now rely to a great extent on information technology. Big data is now the basis of all PR campaigns, and the only way that your business will gather, store and analyze such data is via a cogent IT system. It is thus now...
There are certain business functions that many entrepreneurs and small to medium-sized businesses take for granted. The finances, accounting and wages, deliveries and logistics, the brand, and business identity are some of the most basic business functions that can be...
Are you looking to improve your brand reputation? Nothing is more important than a brand reputation, as this will have a direct impact on your success. Consumers will always go with a brand that is trusted, established, and has a positive reputation as they know that...
A disgruntled customer is a force to be reckoned with for PR managers, frontline workers, and business owners alike; yet dealing with them professionally and efficiently is essential for brand protection. This might be particularly true in the digital age when reviews...
Maintaining positive public relations is a vital part of running a successful business. Part of this comes down to excellent branding and relationships with consumers. The business-customer relationship has changed throughout the decades due to a multitude of factors...
Even the mightiest companies and the biggest brands need a little help from the wonderful world of freelancing sometimes. If you’ve found yourself at a crossroads with your own company, and you are torn between whether or not the time is right to engage a freelance...
There is no denying how important it is for every business and brand to have a strong and solidified web presence in this day and age. Especially with the uptick in online sales that have been seen over the last two years, you simply can’t afford to allow your web...
Once seen as the budget you couldn’t count or measure and the return on investment that you wouldn’t realize, things have changed, and marketing and PR can, and must, now be accurately monitored and reported on. Without the requisite understanding of what type of...
Expanding into new, international markets can help you take a business to the next level. The key to successfully expanding a business into an international market is to build brand awareness. A high-quality public relations strategy will make or break the success of...
Running a business isn’t easy. There are many limits placed on business owners that make trying to grow their business more of a struggle, including limits on their budgets, their time, and their expertise. Put all this together, and it’s clear to see why not all...