A successful comms campaign requires a lot of detailed thought and planning before launching, but it can often be difficult to locate and utilise the inspiration you need to devise a strategy that will truly make a difference to your company. A campaign is only as...
It’s completely common knowledge that in today’s business environment, the digital world is at least of equal importance to the offline world. Your business proceedings in the digital realm are crucial in helping you to capture market shares with web users, who are...
The key to building a great PR campaign for your business is to create valued and lasting relationships with customers that will allow you to grow your business in the future. However, to build these relations, there are certain steps that you need to take in order to...
As an entrepreneur, you should always be striving to reach new customers and impress your client base. This can be done in a wide variety of ways, each of which polishes your image as a brand and a company. Some of these techniques require expert advice and can result...
All businesses should be aware of the important connection between customer service and brand image. Think about it; a customer who receives poor service is going to associate this level of service with your company and overall brand. They are unlikely to recommend...
So you have a business, and you want to get more customers using your services or buying your products. You’ll want to use your marketing budget to promote your brand and get more people seeing it—meaning that these potential customers may actually become your new...
Lots of people make the mistake of assuming that public relations is something that only celebrities and big businesses need to concern themselves with. However, public relations is a service that all small businesses should consider their need for. As any business...
Public relations and SEO work beautifully together. Without one, there cannot be another. Done right, your public relations should improve your search engine standing, and when your clients, customers, or business partners visit your website they will see a unified,...
Editors and reporters have been known to reject content created by marketers because there is a stereotypical perception about marketers and content creators that pins them as mere sales personnel, trying to sell the product rather than providing actual value to the...
Launching a business is a stressful time. It’s not just the future of your company that’s at stake, but it’s a culmination of all the planning, hard work, and aspirations that have gone into it. For some businesses, that plan has been in creation for years and years,...
When you find yourself with legal issues, whether it’s something personal or because of issues with your business, your first instinct should be to call a lawyer. This will ensure you get the best possible advice on what your next moves should be, and you can...
There will always be a need to publicize your business and advertise your product for maximum gain—and that’s where public relations can help. PR is a critical form of marketing that every business should be on board with, as more publicity is only going to be a huge...