Public relations is the management of information distributed between an organization and the public, and it is vitally important for business success. How businesses are perceived by the public can have a significant impact on sales and profit, which is why companies...
Public relations all too often focuses on the customer and not the employee. Naturally, after all, the people you want to attract most to your business through good PR is the public. But just as good PR can be useful for acquiring new business deals or opening doors,...
There are a lot of steps that go into running a successful event. One of the most fundamental parts of a successful event, though, is getting people to go. You can have the perfect event organized, but if nobody turns up, then you’ve got a big problem. This means the...
As a business owner, nothing is more important than keeping your reputation intact. Thanks to the internet, people now have the ability to do serious damage to a company’s reputation in a matter of seconds, which is why you need to ensure that you are protected in all...
Any business operating in the modern climate requires savvy marketing, great PR, and excellent client relationships in order to find new customers, become a presence in the mind of consumers, and retain existing customers. And it’s these three points that will...
A successful comms campaign requires a lot of detailed thought and planning before launching, but it can often be difficult to locate and utilise the inspiration you need to devise a strategy that will truly make a difference to your company. A campaign is only as...
It’s completely common knowledge that in today’s business environment, the digital world is at least of equal importance to the offline world. Your business proceedings in the digital realm are crucial in helping you to capture market shares with web users, who are...
The key to building a great PR campaign for your business is to create valued and lasting relationships with customers that will allow you to grow your business in the future. However, to build these relations, there are certain steps that you need to take in order to...
As an entrepreneur, you should always be striving to reach new customers and impress your client base. This can be done in a wide variety of ways, each of which polishes your image as a brand and a company. Some of these techniques require expert advice and can result...
All businesses should be aware of the important connection between customer service and brand image. Think about it; a customer who receives poor service is going to associate this level of service with your company and overall brand. They are unlikely to recommend...
So you have a business, and you want to get more customers using your services or buying your products. You’ll want to use your marketing budget to promote your brand and get more people seeing it—meaning that these potential customers may actually become your new...
Lots of people make the mistake of assuming that public relations is something that only celebrities and big businesses need to concern themselves with. However, public relations is a service that all small businesses should consider their need for. As any business...