3 reasons PR is essential for your small business

by | Nov 10, 2021 | Public Relations

Running a business isn’t easy. There are many limits placed on business owners that make trying to grow their business more of a struggle, including limits on their budgets, their time, and their expertise. Put all this together, and it’s clear to see why not all businesses can succeed and why not all business owners can do the things they truly want to do.

With this in mind, it can often be wise to outsource at least some of the tasks associated with running a business. Of course, this will take up some of your budgets, but it will free up a lot of time, and it will ensure the jobs you delegate are completed by individuals or companies with the right knowledge and experience. These advantages should, in most cases at least, outweigh the cost.

Not everything can or should be outsourced, but your public relations work is a good place to start. When you find a PR firm to help you, any money you pay should be seen as an investment, as your business should begin to grow. Read on to find out what PR is essential for small businesses.

It stretches your budget

When you are a small business owner, you need to ensure that every penny is allocated correctly. Spending too much in one area means you won’t have enough for something else, and that could be disastrous. This is especially true when you’re just starting out, as cash flow is likely to be slow. However, even long-established businesses will need to be careful when it comes to their budget.

Hiring a professional PR firm means that you can stretch your budget in the right way and really make the most of the money you have to spend in this area. Money spent on PR will go towards building up the reputation of your business, creating a good level of customer loyalty, and enhancing the credibility of your company, the products, and services it sells, and you as a business owner. If you can use CoAmplifi by Curaesoft and its workforce management platform features to keep everyone on the same page and always be aware of what’s happening, you can happily outsource and still run your business.

It’s more effective than advertising

You will, of course, need to carry out some kind of advertising in your business, but good PR is often much more effective, and at the very least, can work in tandem with your advertising plan. When someone positively mentions your business, and when they mention it is an organic one, not a paid one, this holds much more sway than normal advertising would. This is what a PR firm can do for you and why it’s so crucial to have one on board, even if you only use them in an ad hoc kind of way.

Thanks to the influence of social media, we’re bombarded with advertising all the time, no matter what we might be online to do. As a result, it can become useless as we become more and more immune to it. Using PR instead can be a much better move.

PR prevents problems

If your small business relies mainly on word of mouth to gain more customers, any kind of negative review will be a bad thing; you could easily lose potential customers and find that your business runs into difficulties.

Good PR can help you prevent these issues. Whether it’s bad reviews, something that an employee did that tarnishes your reputation, a faulty product, or bad service, when you speak to a PR company, they can help turn a negative into a positive, thus saving your business from preventing additional problems along the way.

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.


AI and the Future of Media: Q&A with Tech Unmasker Pete Pachal

AI and the Future of Media: Q&A with Tech Unmasker Pete Pachal

Way back in 2017, I predicted in a VentureBeat guest post that PR people will be getting superpowers in a single year.  Unfortunately, I was off by about seven years. Regardless, it’s here now, and it’s far bigger than I imagined. The influence of AI on journalism...