3 ways to maintain your public image when a customer is injured

by | Sep 4, 2023 | Marketing, Public Relations

Even if you take a vast number of precautions, this does not mean that you will be able to avoid any injuries on your commercial site. However, how you deal with these injuries and communicate with the public about them is most important. Then, here is how you can maintain your public image when a customer sustains an injury on your premises.

Make sure you have insurance

There is no worse look than not having the right insurance policy to deal with public liability claims and injuries. A comprehensive insurance policy will ensure that your injured party can get the compensation they deserve quickly and efficiently, without this compensation damaging your bank account and leaving your business floundering.

When you are looking for the best insurance, you should compare a range of different policies and find one that covers a range of different situations, from injuries in your store or restaurant to slander. This will allow you to cope with a range of different emergencies and ensure that your reputation comes away unscathed by the issue. This means that you should search for independent insurance agents that can offer you the coverage that you require.

Have a solid health and safety policy

If you do not have a good health and safety policy in place, this will give your customers the chance to pick holes in your business and show that you were negligent to the public. However, if you have a solid health and safety policy that covers every single situation that you can think of and that has your customer’s welfare in mind, you will be able to prove that you have thought carefully about the public and their ability to thrive in your environment.

If you are struggling to create this policy or fear that you might have an important bullet point missing from it, you should consider looking for a template online, on which you can base your own document on. This will ensure that no key points are absent and that you have thought of every single possibility.

Avoid covering it up

Instead of covering up the incident and trying to pretend it never happened, you should instead be transparent when it comes to the customer injury, especially if you have had to close a part of your store or if someone asks you about it. You should also try to take positive action to prevent this type of accident from occurring again. By doing this, you will be showing that you are able to learn from your mistakes as a business owner and that customer safety is important to you for the duration of the time that they are on your premises.

Maintaining your public image in the face of a customer accident can be extremely stressful, especially if the story ends up trending on social media or if you believe that you come off in a negative light. However, by making changes to your policies and taking out good business insurance, you will be able to stem the effect of the injury on your overall reputation and the future of your brand. 

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.


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