A newly released executive survey from data-driven business transformation advisors NewVantage Partners of senior C-suite execs explores the topics of Big Data and Artificial Intelligence business adoption in 2021. Among the key findings: Even among the challenges...
Retailers’ poor holiday performance cost them permanent customers
With especially high consumer demands to meet during the 2020 holiday season, brands and businesses faced special challenges that many could not quite meet. And according to new research from cloud-based voice and analytics firm Voxware, those unprepared retailers...
Mapping the customer journey: How enterprise brands embrace it in their marketing plans
With front-to-end customer experience emerging as the key driver of brand loyalty in the COVID age, new research from global marketing technology and services firm Ansira Partners offers a comprehensive look at how enterprise-level companies are implementing a...
Doing business well in the COVID age: Lessons from WWII
COVID-19 has given the public a re-appreciation of leaders and organizations pushing through previously unimagined challenges to continue to advance their business, protect employees, and improve their service to customers. During World War II, a little-known naval...
Only a third of marketers have a marketing attribution strategy
Tech-focused marketing consultancy DemandLab recently released new research that reveals how few comms pros—only 36 percent—are utilizing attribution strategies that connect marketing’s value to the bottom line. Those, however, who do have an attribution strategy in...
Marketing copy essentials—3 guiding principles in review
Marketing copy is anything written by a company that’s meant to attract consumers to the business. When it comes to writing good marketing copy for digital PR, there are three basic principles. And these three principles can apply to businesses looking to convince the...
Consumers are savvy about brand safety issues in advertising
Brands may think their ad’s adjacency to harmful online content may not consciously register with news consumers (although it can lead to unintended associations made by readers that steer them away from the brands involved), but according to new research from...
The 5th ‘P’ of marketing: Brands must protect us from fake products, misleading content
We’re all familiar with the iconic ‘Four Ps” of marketing, and since brand authenticity will play a big role in consumers’ decision-making process in 2021, a new survey by online brand protection software provider Incopro delves into shopper perspectives on the...
With business on the cusp of a seismic reset, comms strategies need to get more human
Digital tech has ushered in a new movement for the way brands operate and reach stakeholders through communications methods, but particularly in a year as transformative as the one we’re coming out of, new research from tech communications firm SourceCode...
Driving sales with live chat—here’s how it’s done
Brick and mortar businesses understand how important it is to have every visitor become a repeat customer. They can easily achieve this through personal touches that can make anyone in the store feel like a special guest. The same thing can be achieved with businesses...
6 effective PR strategies for multi-level marketing companies
For multi-level marketing companies, managing public relations can be a major key to success. It is important that both customers and distributors feel confident and secure with the direction the company is headed, as well as with the product itself. Just like with...
Marketing lessons that can be learned from online casinos
While in the pursuit of good PR and marketing tactics, businesses need to look everywhere to find inspiration and techniques that they can latch onto and implement themselves. One great industry that marketers of various business can look to for guidance is the online...