“How these little abandonments seem to sting so easily,” singer-songwriter Alanis Morissette sang back in 2005, as if to predict the bane of marketers’ feelings about shopping cart abandonment today. According to website development firm, Growcode, nearly seven out of...
With every passing year, the retail industry undergoes significant shifts—and retail marketing strategies have to pivot accordingly. What can retailers expect in the year ahead? This new report from savings destination RetailMeNot offers a comprehensive look at...
Believe it or not, consumers are streaming even more content. The “Rona”—as it’s been deemed by Black Twitter—has forced many of us indoors for extended periods of time. And that means more time with our TVs and connected devices. We already know that nearly 19...
Unchartered territory and uncertainty—these are the top two themes shared in a new survey examining COVID-19’s significant economic and workforce impact on sales management practices and operations. The newly released 2020 Sales Leadership Flash Survey, from revenue...
Let’s start this off with some food for thought. What would the first syndrome be if the business world loses the word of mouth effect? First and foremost, this phenomenon implies that nobody talks about anything else outside their first-tier affairs. Imagine the...
Brands and businesses continue to struggle with harnessing the value of the mounds of available data, which can lead to misinterpreted or downright unreliable insights. New research from data-to-everything platform provider Splunk explores the correlation between an...
The numbers don’t lie: Amazon has 310 million active users, with 197 million people shopping on the e-commerce behemoth monthly. With 1- to 2-day delivery times and the convenience of one-click purchasing, consumers are treated to the ultimate experience in seamless...
Modern-day consumer expectations have changed drastically in recent times, and as a business owner, you need to know how these expectations have changed and what you need to do to appeal to today’s consumer. This will be crucial for developing a positive reputation...
In 2020, according to the World Advertising and Research Center, spending on internet advertising will reach more than 50 percent of total global ad spend, an all-time record. And as SEO “gets bigger, it gets tougher,” said SEO expert Tony Rockliff, founder and CEO of...
It’s hard to imagine doing business in the 21st century without an online presence, but here we are entering the century’s third decade and new research from portfolio website Visual Objects reveals that a significant number of small businesses are just this year...
New research from Wells Fargo reveals that small business owner optimism has softened a bit for their businesses and future expectations. But respondents indicated attracting new customers continues to be a key challenge, as many owners share plans of how they will...
More than three quarters (nearly 77 percent) of marketers in a new survey from Promo.com say that videos are an important part of their online marketing. The firm’s new Small Business Video Marketing Trends Study digs deeper to find out exactly how marketers create...