Marketing
Doing business well in the COVID age: Lessons from WWII

Doing business well in the COVID age: Lessons from WWII

COVID-19 has given the public a re-appreciation of leaders and organizations pushing through previously unimagined challenges to continue to advance their business, protect employees, and improve their service to customers. During World War II, a little-known naval...

Marketing copy essentials—3 guiding principles in review

Marketing copy essentials—3 guiding principles in review

Marketing copy is anything written by a company that’s meant to attract consumers to the business. When it comes to writing good marketing copy for digital PR, there are three basic principles. And these three principles can apply to businesses looking to convince the...

Driving sales with live chat—here’s how it’s done

Driving sales with live chat—here’s how it’s done

Brick and mortar businesses understand how important it is to have every visitor become a repeat customer. They can easily achieve this through personal touches that can make anyone in the store feel like a special guest. The same thing can be achieved with businesses...

Marketing lessons that can be learned from online casinos

Marketing lessons that can be learned from online casinos

While in the pursuit of good PR and marketing tactics, businesses need to look everywhere to find inspiration and techniques that they can latch onto and implement themselves. One great industry that marketers of various business can look to for guidance is the online...

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