Marketing
New opportunities for marketers to align ROI perception with reality

New opportunities for marketers to align ROI perception with reality

A new report from Nielsen sheds new light on how marketers perceive the effectiveness of digital and traditional channels, if their perception is driven by measurement data they can trust, and what ultimately influences budget decisions. Consumers' path to purchase is...

Why Chief People Officers see a steep climb to the future

Why Chief People Officers see a steep climb to the future

Most chief people officers (CPOs) realize they need new skills to meet the demand of the 21st century role, but few are prepared, citing a lack of development and investment from the C-suite. This is according to a new study by SHRM’s HR business and thought leaders...

4 essential steps for marketing your event

4 essential steps for marketing your event

There are a lot of steps that go into running a successful event. One of the most fundamental parts of a successful event, though, is getting people to go. You can have the perfect event organized, but if nobody turns up, then you’ve got a big problem. This means the...

Are U.S. marketers sleepwalking into trouble In China?

Are U.S. marketers sleepwalking into trouble In China?

New research from global marketing consultancy LEWIS shows that while the Chinese market remains a priority for most, a perception of overconfidence among U.S. senior marketers is leaving brands open to risk in the world's second largest economy. The research is the...

How to tell if a product is failing because of bad marketing

How to tell if a product is failing because of bad marketing

Most products fail. “But they shouldn’t fail because of marketing. The big wild card is the need people have for the product. That trumps everything,” says best-selling author Lonny Kocina, CEO of Media Relations Agency. “If a product works well, even bad marketing...

How to recognize valuable traits in remote workers

How to recognize valuable traits in remote workers

In the past two decades, remote work has become extremely popular worldwide. Many companies have introduced remote work policies for their workers and some of them have even given up the physical office altogether. Telecommuting has multiple benefits for the employer...

2020 shopping outlook—6 consumer trends to watch this year

2020 shopping outlook—6 consumer trends to watch this year

Just days into the new year, consumers are already planning how they’ll shop in 2020. And one thing’s for sure, physical interactions with products still play a major role in purchasing decisions: the overwhelming majority (82 percent) of consumers say that seeing,...

Is your brand CCPA compliant? New tool helps you get there

Is your brand CCPA compliant? New tool helps you get there

The new California Consumer Privacy Act (CCPA) became effective on January 1, 2020, and according to major news sources, most companies are not yet compliant or prepared for the impact CCPA will have. New research from digital marketing and consumer data management...

Top 20 bruised, battered and embattled brands in 2019

Top 20 bruised, battered and embattled brands in 2019

2019 was quite a tough year for a bevy of brands. From tech titans such as Facebook and Uber to traditional stalwarts such as Boeing and PG&E, many took a beating and will be limping into the new year. For them, the New Year’s resolution is clear and immediate:...

Frustrated consumers would pay more for CX that exceeds expectations

Frustrated consumers would pay more for CX that exceeds expectations

Consumers who had a frustrating shopping experience are three times more likely than satisfied consumers to not buy from the retailer or brand again, but companies that consistently exceed customer expectations could significantly increase revenues by charging a...

5 trends that will define marketing strategies in 2020

5 trends that will define marketing strategies in 2020

How will smart marketers adjust their strategies as we start the new year? From its own experience leading the marketing industry, marketing and comms multichannel solutions firm R.R. Donnelley & Sons has honed in on five key trends that will be pivotal to...

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