Both social media and search engines are ways that companies are able to promote content to a target audience, and both are considered to be inbound channels. However, both of these approaches are different from one another, and in fact, can be seen as opposites....
Marketing is a crucial industry that’s flourished over recent years. As the internet and digital platforms have become increasingly popular, the marketing landscape has evolved, and now many businesses employ in-house marketers. Additionally, there are thousands of...
How effective were chief marketers and their teams’ efforts during a rocky 2020? While revenue and sales growth rank as management’s top mandate for marketers, CMOs will be more than happy with grades received in a new C-Suite Scorecard of marketing value and...
It's a horrible feeling when after working on a prospect for some time and following up, they drop off the deal without conversion. It happens. But it would happen less if you leveraged an email marketing funnel. Such a funnel helps you visualize your prospect's...
The post-COVID consumer is still a mystery to marketers—there’s very little data on the just-emerging attitudes and behaviors of shoppers in the “new normal.” New research from geofencing marketing solutions firm Reveal Mobile is an early attempt to explore how...
Social media platforms have significantly evolved through the years. During their early stages, sites like Facebook and Twitter were mainly used to stay in touch with friends and family online. But with mainstream adoption, more people started to see commercial...
These days, everyone’s obsessed with digital, especially when it comes to advertising. As a result, there’s no shortage of people declaring traditional TV to be dead and gone. But if traditional TV is truly dead, why did advertisers spend more than $70 billion on the...
New research from RSW/US, a leading outsourced agency new business firm for marketing agencies, newly released the RSW 2021 Marketing Technology & Agency New Business Tools report, which uncovers concerning differences between what marketers say they will focus on...
New research from omnichannel comms solutions firm Mitto examines consumer sentiment toward customer support, revealing an overwhelming appreciation of strong customer support from brands. In fact. American consumers said they are more likely to talk publicly about...
New research from tech PR firm ARPR reveals how COVID-19 impacted the way corporations buy and sell software—and offers glimpses of how these behavioral and organizational shifts might persist long after the pandemic is over. The firm’s new report, ARPR’s 3rd Annual...
The success of your company relies on your customers hearing about you and your products. Your public relations department is responsible for getting your name out to the community and letting consumers know about your products or services. Data analysis can help them...
Every business needs good branding in today’s competitive business environment. The brand image a business puts out there becomes its identity. It then determines whether a business thrives or not. In this social media era, consumers interact differently brands. This...