Think about the last time you scrolled through any social media platform. Now think about the kinds of adverts that popped up. It’s safe to assume these weren’t run-of-the-mill, generic adverts. Big Data has created an information ecosystem in which advertisers use...
What is observability—and how is it connected to marketing?
Observability is the practice of monitoring your system in a manner where you can detect and diagnose issues as they happen. This means having visibility into all aspects of the system in order to identify issues and correct them in near-real-time. Marketing teams can...
The Human Factor: Most believe creative skills will thrive in the age of AI
Relax, comms pros: a new survey of American adults conducted by the San Francisco-based Academy of Art University found that creative skills are perceived as the most valuable to combat an impending AI takeover. According to the survey, over half (54 percent) feel...
8 types of relationship marketing strategies and how to use them
Without customers, you don't have a brand. But many brands find that their customers churn just as quickly as they acquire them. Thus, they are stuck in a seemingly endless loop of getting customers and losing them. This loop is frustrating and expensive and can run a...
Tips for building and monitoring your marketing campaigns
Marketing campaigns demand loads of time and effort throughout their cycle. From the planning stage to the execution stage, there’s a lot of active work that you’ll need to put in. In this post, we’ll share the basics of a marketing campaign and how you can build a...
How your brand’s voice channel impacts CX: Insights on modern outbound communications
Smart brands and businesses are making a focus on improving the customer experience a top strategic priority, and new research from identity resolution firm Neustar reveals that outbound communications are closely tied to achieving that goal. According to the firm’s...
5 customer loyalty and engagement trends to watch in 2023
As marketers and communicators are aware, the post-pandemic era has been tough for building brand loyalty. From CX to CSR, consumer expectations continue to rise. Add inflation and recession worries to the mix, and it’s safe to say that 2022 kept marketers scrambling...
New customer engagement study finds seismic changes in loyalty rankings
New research from loyalty and customer engagement research consultancy Brand Keys finds that shifts in loyalty drivers are fundamentally changing the face of brand loyalty. The firm’s new study reveals a radically widening gap between customer desire and brand...
5 significant trends in CX and omnichannel communications for 2023
Recent research from Forrester and others has shown that better customer experience leads to higher revenue growth. As the world enters a more challenging economic climate, cloud communications platform Infobip has identified five top trends for customer experience...
12 tips for creating effective email marketing sequences that drive sales
Effective email marketing sequences are at the heart of any successful online business. They provide a way to nurture leads, build relationships, and ultimately convert prospects into customers. When done well, email marketing can be a potent sales tool. The problem...
What consumers really want (and don’t want) from customer support agents
New research from customer service firm Intercom affirms that the way companies talk to their customers can significantly impact retention and business growth, revealing that three in four consumers say “communication that makes them feel valued” is a top or the most...
Marketing trends in 2023: Comms leaders say they will focus on loyalty and authenticity
As the new year begins in a landscape of increasingly saturated marketplaces, both in-house and agency marketing leaders alike are in agreement: In 2023, brand loyalty and authenticity will be king, according to new research from marketing intermediary The GO!...