Marketing
What marketers need to know about shopping cart abandonment

What marketers need to know about shopping cart abandonment

“How these little abandonments seem to sting so easily,” singer-songwriter Alanis Morissette sang back in 2005, as if to predict the bane of marketers’ feelings about shopping cart abandonment today. According to website development firm, Growcode, nearly seven out of...

How PR and influencer marketing strategies converge

How PR and influencer marketing strategies converge

Let’s start this off with some food for thought. What would the first syndrome be if the business world loses the word of mouth effect? First and foremost, this phenomenon implies that nobody talks about anything else outside their first-tier affairs. Imagine the...

The power Amazon marketing holds for brands today

The power Amazon marketing holds for brands today

The numbers don’t lie: Amazon has 310 million active users, with 197 million people shopping on the e-commerce behemoth monthly. With 1- to 2-day delivery times and the convenience of one-click purchasing, consumers are treated to the ultimate experience in seamless...

5 comprehensive ways to appeal to modern-day consumers

5 comprehensive ways to appeal to modern-day consumers

Modern-day consumer expectations have changed drastically in recent times, and as a business owner, you need to know how these expectations have changed and what you need to do to appeal to today’s consumer. This will be crucial for developing a positive reputation...

Is YouTube the new Google for search engine optimization?

Is YouTube the new Google for search engine optimization?

In 2020, according to the World Advertising and Research Center, spending on internet advertising will reach more than 50 percent of total global ad spend, an all-time record. And as SEO “gets bigger, it gets tougher,” said SEO expert Tony Rockliff, founder and CEO of...

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