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Marketing
Mastering audience targeting: 5 tips to help you get it right

Mastering audience targeting: 5 tips to help you get it right

Audience targeting is the segmentation of prospective and existing customers based on various data points. The technique is mostly used to enhance digital ads. However, the benefits of proper audience targeting go well beyond serving personalized ads. It can also help...

4 ways marketing analytics can drive your brand’s sales

4 ways marketing analytics can drive your brand’s sales

The rise of data-driven businesses has made it necessary for anyone who wants to succeed to utilize analytics tools. No area of business is exempt from requiring data to drive decisions, but marketing is the ultimate place where analytics can be used to their fullest...

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