A new research report from multi-cloud application security and delivery firm F5 shows the challenges organizations face as they transform IT infrastructures to deliver and secure digital services that have become inseparable from everyday activities, such as...
A new research report from data-driven SaaS marketing solutions firm Stirista reveals the emergence of Connected TV (CTV) as a part of the overall media mix, the criticality of comprehensive data-driven insights to improve B2B targeting and measurement and concerns...
"The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise, they just might find...
According to new Forrester research, B2B CMOs are increasingly playing a critical role in driving sustainable and profitable growth for their companies. They are steering their firms through cultural and societal changes—including shifting macroeconomic factors and a...
Companies that sell products on Amazon tend to find it a bit difficult to stay ahead of their competitors and sell more to consumers. As long as a business decides to market and promote its products in another fashion, it can reach a larger rate of consumers and...
A new study from sales engagement and intelligence platform firm Outreach uncovers what it takes to be successful in UK-based B2B sales in 2022. Based on the survey of 110 UK sales directors and above, the B2B Leaders Usher in a New Era of Sales study, with Forrester...
New research from marketing trade association MMA Global provides key insights on a topic at, or near, the top of the priority list for any company in any industry: Growth. The results revealed a 50/50 split among marketers when it comes to how to best achieve growth....
Your website is where you’ll drive customers to purchase goods from you. And, since there is more competition than ever before in the online space, you need to do everything you can to increase conversions across your site. Your conversion rate is the percentage of...
New survey research from SJT Marketing and YourMarketer finds that marketing departments in the U.S., across industries, experienced major changes during the pandemic, drastically modifying their strategies under pressure from reduced headcount and budgets. The firms’...
Although any company can implement gamification into its operations, there are some industries where it works better than others. When companies in the following industries add gaming elements to the everyday tasks of their employees, they shift the workplace in the...
Recently released research from dynamic offer platform Formation offers insights for brands to transform their loyalty programs from a mass, earn-and-burn model to a gamified, personalized experience that creates stickiness and drives revenue from loyal customers....
New research from on-demand product marketing agency Aventi Group reveals the top priorities and most pressing obstacles facing go-to-market (GTM) initiatives this year within global B2B technology enterprises. The data correlates with top business challenges...