Today, the market is oversaturated and highly competitive, so marketers now have to be more innovative than ever, possess all the know-how about what customers want and need, and be there to satisfy their desires. Bottom line, due to the overcrowded market, brands and...
How gaps & holes in marketing teams impact business performance
An overwhelming 86 percent of senior marketers believe lack of leadership depth and capabilities has resulted in missed revenue, growth and customer acquisition opportunities, reveals new research from the CMO Council. Over half of marketing leaders surveyed worldwide...
Half of CMOs struggle to prove marketing’s impact on revenue
Today, marketing leaders are increasingly assuming a more substantial role in corporate leadership, specifically with regards to revenue generation. Yet CMOs continue to be challenged by the difficulty of reporting on revenue impact and company growth, with only 49...
Wise up: How to build and run a well-oiled marketing team
My marketing advice today is for CEOs and business owners. I'd like to expose two common problems that are dumbing down your marketing, and costing you leads and sales. The first problem is that it’s highly likely your marketing team doesn’t know the language of...
8 key qualities marketers must demonstrate in the ‘new normal’
The segments hard-hit by the crisis—retail, hospitality, travel, to name a few—are furiously working to get back on their feet and re-invent themselves for the ‘new normal’. Rarely has there been a time when the need for support from expert marketing agencies and...
Top tech skills required for a thriving marketing career
Marketing is a rewarding career field that can allow professionals to use a wide variety of talents to market products, companies, or ideas to consumers. Advertising has left print media and found its way into digital marketing. It’s no secret digital marketing is a...
Only half of small businesses invest in SEO—18% say they never will
While successful search engine optimization strategies offer lasting benefits, only half of small businesses in the U.S. (49 percent) invest in SEO, according to a new survey by business news and how-to site The Manifest. Almost all buying experiences (93...
How to protect your survey data quality with smart trap questions
Gathering high-quality responses from online surveys is a fundamental premise of building customer insights and making sound business decisions. Achieving this premise, however, can be a major challenge. This is especially true when respondents are sourced from broad...
5 ways to update and improve your marketing strategies
When you're running a business, there can be so many things to think about. Because of this it may sometimes be easy to forget about your comms and your marketing strategies. However, keeping your marketing strategies updated can be important for gaining new business,...
6 tips for differentiating your brand by improving customer service
Whichever industry you are in, businesses face stiff competition from around the globe. With many offering similar products and services at similar prices, one of the best ways to set your company apart from the competition is to offer excellent customer service....
4 effective strategies for marketing a nonprofit business
There is a common misconception that nonprofits can operate in a vacuum without putting much time and effort into developing a sound business strategy. However, that couldn't be further from the truth. Just like any other business, a nonprofit must work to attract new...
6 tips to provide the online shopping experience customers expect
Today customers have many options when shopping whether online or offline. To make it worse, their attention spans are becoming shorter, reducing the time you have to make a lasting impression on them. As an e-commerce retailer, you have to find ways to attract the...