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Marketing
What is observability—and how is it connected to marketing?

What is observability—and how is it connected to marketing?

Observability is the practice of monitoring your system in a manner where you can detect and diagnose issues as they happen. This means having visibility into all aspects of the system in order to identify issues and correct them in near-real-time. Marketing teams can...

Tips for building and monitoring your marketing campaigns

Tips for building and monitoring your marketing campaigns

Marketing campaigns demand loads of time and effort throughout their cycle. From the planning stage to the execution stage, there’s a lot of active work that you’ll need to put in. In this post, we’ll share the basics of a marketing campaign and how you can build a...

5 customer loyalty and engagement trends to watch in 2023

5 customer loyalty and engagement trends to watch in 2023

As marketers and communicators are aware, the post-pandemic era has been tough for building brand loyalty. From CX to CSR, consumer expectations continue to rise. Add inflation and recession worries to the mix, and it’s safe to say that 2022 kept marketers scrambling...

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