Some entrepreneurs are passionate about working with a broad consumer base. Others prefer to work more directly with other businesses. Business-to-business (B2B) entrepreneurship can certainly be a promising field, but before you start raking in profits, there are a...
The benefits of outsourcing marketing—and how to implement it into your business
If you’re struggling to fill marketing positions or meet your marketing goals, it might be time to look at the benefits of outsourcing marketing. Outsourcing marketing is quickly becoming recognized as a viable way for startups and SMEs to execute sophisticated...
2024 State of Data: As AI integrates into operations, new study finds nearly all companies need to modernize their data stack this year
The data revolution has been a blessing and a curse for businesses and communicators, and the arrival of AI has only made things more complicated. And now, new research from cloud data engineering consultancy Hakkōda finds that virtually all companies are going to...
An ecomm marketer’s 5 most important metrics for driving profitable growth
In the ever-evolving landscape of e-commerce marketing, the profitability of a brand often hinges on the data-driven decisions made by marketers. Consumer behaviors are constantly shifting and with Google being the latest browser to eliminate third-party cookies,...
7 ways to leverage geocoding for targeted public relations: A strategic approach
In 2022, the marketing segment dominated the global industry in location intelligence applications, accounting for over 20 percent of the overall revenue. This figure underscores the cutting-edge benefits of location intelligence in upscaling sales and marketing...
8 steps for building a digital transformation roadmap for your PR firm
Much like our daily lives, the business world has been undergoing a digital transformation. With its heavy reliance on communication, few areas of business activity rely more on digital innovation than PR. Today, we’re inundated with new tools aimed at improving...
Optimizing success: 5 tips to creating an effective performance management system
Performance is the most important individual metric for any employee, and its significance scales with the rest of the enterprise. Generally speaking, you want to reward the top performers and use them as an example, figure out which of your employees could use a bit...
8 ways artificial intelligence can boost your email marketing
AI-powered email can be described as a process of promoting goods and services with the help of personalized email campaigns, which includes methods like data collection, data analysis and additional observations of the audience or economic trends that may impact the...
7 ways AI recommendations can improve e-commerce conversion rates
Optimizing conversion rates can be extremely challenging, especially when you’re manually analyzing and extracting insights from data. Fortunately, recent developments in machine learning and AI have brought a new era of possibilities. AI can evaluate large amounts of...
Content distribution: A comprehensive look at strategies that drive results
In today's digital age, creating valuable and engaging content is only half the battle. The key to success lies in effectively distributing that content to the right audience at the right time. Content distribution strategies play a crucial role in driving results for...
Improving marketing impact: Misaligned marketing goals and business objectives reveals the need for a new approach
Unlike in the siloed days of marketing yore, success today calls for a holistic approach that integrates the needs of other business segments and aligns with the larger goals of the company. And while almost 9 in 10 B2B marketing leaders are more focused on business...
How to use SEO segmentation to amplify your marketing
Search engine optimization (SEO) is a crucial aspect of digital marketing. By evaluating your website in terms of audience engagement and technical performance, you can spot urgent issues and find opportunities to boost your ranking position. But just assessing the...