Your website is your storefront, which is why you need to put your best foot forward if you want to attract your target audience. But, unlike traditional mall, a digital marketplace is huge, meaning that you compete against thousands of other companies. With more...
7 ways to use content to build trust and convert more website visitors into customers
For a long time, content marketing was considered merely a way to attract customers to your brand. And, sure, high-quality posts (distributed via your company blog or social media profile) are still practically unmatched in their ability to generate brand and product...
7 website design myths to leave behind—and what to do instead
For many business owners, the idea of an aesthetically stunning, highly functional website falls into the category of nice-to-haves in their digital marketing strategies. And considering the cost of building a first-rate website, this is understandable. But...
8 tips for designing your website with the ideal customer in mind (with examples)
In order for your website design to be the best it can possibly be, you’ll need to take into account numerous factors. One of the most important ones is your ideal customer. No matter how functional or pretty you believe your website to be, if your target audience...
6 reasons to create long-form content—and how to do it right
In order for your content marketing strategy to achieve all the goals you set for it, you need to ensure that it’s populated with various types of content. Long-form content is one of them, and it’s definitely important. Here are six compelling reasons to invest time...
7 content marketing myths to leave behind—and what to do instead
The content marketing landscape is filled with myths and untruths that a lot of marketers, unfortunately, still believe in. When they accept them as gospel and try to put them to work, they quickly discover the results they were hoping for are nowhere in sight. Let’s...
6 tips for creating shareworthy content in 2023—and examples of how it works
There’s no denying that content marketing is indispensable for generating new leads, boosting brand awareness, and keeping your audience engaged. But the problem is that you can’t simply produce average content and expect it to work. With 600 million blogs worldwide,...