In 2023, whether you run a hair salon or an online shop, you are going to need to get your website to the top of search engine results. Research has found that when a person is looking for a service online, 99 percent of them will choose a website that appears on the first page. So, if you are on the second page or lower, then your chances of being spotted are second to none, which is not good for growth!
As is the way with the online world, it is not all about popularity (although that may help) but rather how much you know about search engine optimization. SEO is a set of tactics that marketing companies use to get the Google algorithm to rank your page higher, thereby getting it onto the front page of any search engine.
In 2023, the standards of what is expected relating to SEO have changed, meaning that if you or your business are operating on an outdated SEO guide, it may do more harm than good.
With that in mind, here is a quick guide to the best SEO tips for 2023.
Firstly, you will need to start at the beginning to get people to visit your page; with advertising.
Adverts are not a new thing online, and in some circles, they have earned the title pop-ups, which can be unfair. Of course, to get the most attention from your target audience, you will want to advertise your services where they can be seen, so you may contact a Google ads management company to help with this. In some cases, these adverts may be pay-per-click or PPC, which is fine in the short term, but in the long term, you will want to invest more in traditional SEO.
Keep your blog fresh
Next is your blog; if your page doesn’t have one, you are missing a key tactic, especially if you are looking to expand.
A blog page is the perfect place to write about your services and allows you to sprinkle relevant keywords, thus attracting the Google bots. You see, each week, there is a shift in which keywords are searched for based on trends and customer behavior. Suppose that someone famous like Kim Kardashian expressed that she was going to be getting a new car; chances are, the searches for that brand of car would go up. In this case, if you were a car salesperson or responsible for the digital marketing for a car sales company, you would want to have that car’s name on your website quickly to attract customers to the business.
So, you or a marketing team will need to keep your blog fresh; ensure the content is not plagiarized (as Google is not a fan of plagiarized content) and ensure that the keywords are relevant and up to date with trends in your area.
Social media presence needs to be optimized
Social media is a key part of SEO for many companies, and Google loves websites that have a social media presence and links.
Suppose you run a hair salon; you may be wondering what you can put on social media. Well, you could have the page, write posts about upcoming events at your salon (such as a balayage day), and discuss with your followers the best tips to keep their hair healthy. You could talk about maintenance tips for different hair types, as well as put quizzes on your page so people can learn what their hair type is. Social media also offers the ideal platform for you to receive reviews from your customers, which can then be showcased on your social media page as well as on your business’s homepage.
In case you haven’t noticed, 2023 is the year of AI, with more people than ever investing in AI and more websites having AI bots.
Well, there is a strong reason for the latter; AI bots on a website in the form of a chatbot are ideal for most growing websites, as they can provide your customers with support and help when you are offline, leading to better outcomes for your business. Of course, downloading an AI chatbot and ensuring it is up to speed can be tricky, so be sure to contact a marketing team for this bit!
Remember, the aim of the chatbot is customer service, which (if it goes well) will lead to better reviews for your business, which will then attract more customers. So, it is an investment that is well worth it!