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Analysis
5 ways to use social media data for your brand 

5 ways to use social media data for your brand 

Most brands view social media as a great marketing platform, a place they could connect with their customers and expand their customer support services. Unfortunately, too many brands fail to see beyond that. More specifically, they fail to utilize the full potential...

4 solid tips for crafting better email pitch subject lines

4 solid tips for crafting better email pitch subject lines

In a PR landscape increasingly intertwined with social media, first impressions matter. It’s more important than ever for PR professionals to craft pitches that grab journalists’ attention quickly. With the right subject line, the payoff can be enormous, and the...

How to combine content marketing and PR for maximum results

How to combine content marketing and PR for maximum results

Effective content marketing and public relations campaigns may distinguish your business and significantly influence campaign success. That being said, most companies typically focus on them separately. However, if you were to combine them, you would be able to...

Content marketing in the metaverse: How does it work?

Content marketing in the metaverse: How does it work?

We're living in the dawn of the age of the metaverse. This is a time when virtual reality and augmented reality are no longer figments of our imagination or topics of popular science fiction movies but viable methods of communication and engagement. In this brave new...

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