Analysis
How PR strategies can help expand your small business

How PR strategies can help expand your small business

Ensuring that you're constantly attracting new customers and gaining their loyalty is one of the most important things you can do to expand your business. One of the best ways to accomplish this is through public relations, the process of earning free advertising...

What businesses need to know about hiring a PR firm

What businesses need to know about hiring a PR firm

Starting your own business entails many things. Being the head of a company means that you’re responsible for overseeing everything, and you can’t be everywhere at once. This can be stressful, but there are many ways that you can make things easier on yourself, and...

7 tips for building a coherent brand through content creation

7 tips for building a coherent brand through content creation

Building your brand is one of your top priority tasks. Whether you’re a blogger building a personal brand or a big company building a professional brand, you need to nail it. Creating the right content to support your business is a very important step to success....

5 surefire steps to career success for rising PR pros

5 surefire steps to career success for rising PR pros

Whether you want to hire a PR rep or become one, you need to know what makes a practitioner successful. Here are a few things that every smart PR pro does: 1. Gain experience early Successful PR reps should get experience as soon as possible. If you study PR in...

Tips for building a reputation before starting a business

Tips for building a reputation before starting a business

Business owners that already have a successful business also already have their own reputation within their industry. However, there are plenty of advantages to creating a better reputation in the industry before starting a business. This is naturally achieved by...

Building content that matters—for whom it matters most

Building content that matters—for whom it matters most

Perhaps the most strategically valuable aspect of content marketing is context. When executed effectively, it reframes the everyday experiences, challenges and opportunities of audiences in deeply personal terms. In this way, content marketing creates a stronger and...

The role of earned media in lead generation

The role of earned media in lead generation

Marketing and communications professionals constantly field questions as to how their team’s activity, campaigns and programs contribute to ROI. Often, we’re asked “can we really grow our business with a flashy headline, or a tweet?” While tactics like email...

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