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Analysis
4 ways to use content marketing to boost conversions and sales

4 ways to use content marketing to boost conversions and sales

“Content is king” is one of the most popular phrases in content marketing. It has been used so much that it’s starting to sound like a cliché. Though that might be the case, content marketing is crucial to driving conversions and sales for most online businesses. This...

7 ways to generate qualified leads for your PR clients

7 ways to generate qualified leads for your PR clients

Success in the public relations industry is all about getting more opportunities for your clients. It doesn’t matter whether you’re part of a firm or a consultant: you’ll be judged on the results you deliver. Finding the ones that will give your client’s brand some...

6 industries that benefit from influencer marketing campaigns

6 industries that benefit from influencer marketing campaigns

Few things in recent years have changed the world so profoundly as social media. Not only has social media permeated our daily lives, but it has also become a staple in the world of business. It's used for marketing, branding, PR, and even customer service. And one of...

When a crisis strikes, don’t dig a deeper hole

When a crisis strikes, don’t dig a deeper hole

The following is excerpted from CRISIS AVERTED: PR Strategies to Protect Your Reputation and the Bottom Line. Bad decision-making often finds its way into the C-suite. You would think that elected officials or corporate executives would have reached their positions of...

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