Analysis
What’s the new normal in public relations and marketing?

What’s the new normal in public relations and marketing?

Even saying it seems like an oxymoron—it’s not exactly normal if it’s completely new. Truthfully, the new normal will be defined by the choices we make today and, most importantly, tomorrow. While it’s been said many times, the present experience is rather...

3 ways to fine tune your message for the mainstream media

3 ways to fine tune your message for the mainstream media

Regardless of your industry, maximizing brand awareness across the spectrum of audiences important to your business is essential. In addition to marketing and social media elements, your communications strategy should include targeting a broad array of media outlets...

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