Analysis
Influencer marketing statistics you should know in 2021

Influencer marketing statistics you should know in 2021

During the past year, buyer journeys have shifted significantly because of a COVID-driven rush toward ecommerce. Marketing budgets and strategies have moved in a similar fashion, as dollars and efforts are allocated to support the shift to a buying cycle that revolves...

Evolving social marketing and media trends in 2021

Evolving social marketing and media trends in 2021

Social media platforms introduce new features and change their algorithms consistently to keep up to date and keep up with app feature trends to further improve your apps' popularity. These rapid changes present a whole new challenge for brands, digital PR firms and...

SEO best practices: 4 ways to rise in search rankings

SEO best practices: 4 ways to rise in search rankings

In the age of ever-limiting attention spans, the importance of ranking within Google’s top 10 results has become increasingly essential. According to HubSpot, 75 percent of users never scroll past the first page of search results. This statistic isn’t surprising...

How to set and measure accurate goals for PR in 2021

How to set and measure accurate goals for PR in 2021

A wise man once said growth is good. Wait… I think he said greed. And he was a movie character who went to jail. As you plan your PR campaigns for the next year or year after, do you want growth? I'm sure you do. Unless you plan and measure in a way that matters,...

Essentials of thought leadership marketing strategies

Essentials of thought leadership marketing strategies

For a long time, thought leadership has been used as one of the main foundational parts of companies’ public relations and marketing efforts, because it’s the perfect place for creating ideas that can be used as a base to drive business growth. However, thought...

6 telltale signs of a doomed influencer campaign in 2021

6 telltale signs of a doomed influencer campaign in 2021

Cast your mind back to the early 2000s. It was an age in which the concept of the social media influencer was taking its first tentative steps into our cultural consciousness, and nobody could reliably foresee the marketing behemoth it would eventually become. Indeed,...

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