Analysis
6 tips for communicating during the coronavirus pandemic

6 tips for communicating during the coronavirus pandemic

For brands, deciding how and when to communicate during the current coronavirus pandemic is fraught with difficulty. With the outbreak in full swing, we gathered six recent observations about the messages and communications channels brands might consider using (or...

Why chatbots are essential for your crisis management plan

Why chatbots are essential for your crisis management plan

Chatbots are an incredible tool for maximizing your marketing potential. They can help you to develop customer trust and they can improve your customer engagement. But many businesses don’t realize just how beneficial they can be during a crisis, mainly because they...

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