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Analysis
8 must-know SEO hacks to rocket your rankings

8 must-know SEO hacks to rocket your rankings

Is your business struggling to reach customers? That’s probably because of poor SEO practices. Customers use search engines like Google to look for products and services. If your business doesn’t show up on the top of the search results page, there’s an extremely low...

People-based adaptive marketing—4 examples of success

People-based adaptive marketing—4 examples of success

People-based adaptive marketing takes a personal approach to marketing, allowing businesses to customize messaging and deliver campaigns at optimal times. People-based adaptive marketers sponsor hackathons these days. Hackathons are events that bring together internal...

7 common PR mistakes your brand needs to avoid

7 common PR mistakes your brand needs to avoid

There are good reasons why the PR market is booming and slated to hit $93 billion by 2021—it’s a challenging field to handle. PR companies are well aware of this, and high prices mean that not everyone can afford to engage them. Thankfully, there are many tools that...

The critical role of PR in supporting the sales funnel

The critical role of PR in supporting the sales funnel

The buyer's journey happens in a few different phases. Before becoming a customer, the buyer seeks approval that the company they chose is the right decision. As they go through the sales funnel, the customer gets to know the vendor. The experience they gain will...

8 ways to humanize your content marketing strategy

8 ways to humanize your content marketing strategy

Content marketing is a great approach for building a relationship with a target audience. In the 21st Century, traditional sales tactics rarely yield fruit. Instead, consumers prefer to build a relationship, bond with a brand and feel they are purchasing goods and...

4 smart design tips for creating effective landing pages

4 smart design tips for creating effective landing pages

One of the cornerstones of successful digital PR and marketing is creating effective landing pages. No matter how incredible a company’s product or a service might be or how optimized all of its content and ads are, without an effective landing page, most businesses...

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