If you were to think of a crisis as a meteorological event, it might start small, like a few raindrops that eventually transform into a steady, drenching downpour. At other times, it arrives full bore—a tempest capable of leveling everything in its path. All of which...
One of the most popular questions for up and coming online influencers is, “how many followers do I need to be an influencer?” They’re looking for some metric to work toward in order to determine when they might become successful pushing brands or creating trends...
I have worked as a junior copywriter for a little over three months now, and in that time, I have learned a vast amount. I work at TopLine Comms, a B2B digital PR and SEO agency with a variety of technology and engineering clients, and my day to day work involves...
A new year, a new decade … In 2020, many consumers are focused on reaching personal, health, and professional goals. While working toward their own responsibilities to be better, more and more consumers are aligning themselves with companies or brands that prioritize...
Greatcustomer service is essential to running a successful business, and public relations is certainly no exception. It takes a lot of time and resources to acquire a new client, so it only makes sense that you also nurture these relationships. They keep your business...
The world of influencer marketing has exploded in recent years, with countless businesses turning to both macro- and micro-influencers to help take their brand awareness to the next level. As the industry has grown, however, it has also attracted scores of individuals...
Regardless of the industry you’re in, trust is the most valuable commodity of all. As a general rule, today’s consumers won’t work with a business they don’t trust. The good news is that trust isn’t as difficult to gain as you might expect—it starts with your...
If you are a new or a small business, your best first move would be to join Instagram properly. We will help you with some forward-thinking Instagram digital marketing ideas to start you off in the right direction. Instagram is, for sure, the number one platform for...
Until recently, successful cross channeling meant braving the treacherous currents of the English Channel and swimming from France to England, or paddling the deep Alenuihaha Channel between the islands of Hawaii and Maui. In today’s digital marketing era, cross...
Corporate reputation, and how external and internal stakeholders perceive companies and their leadership, are significantly influenced by media coverage. And while the use of social media as a source of news has sharply increased in recent years, offline and online...
Every year brings increasingly rapid changes for many industries, and public relations is no exception. As we look toward 2020, two key areas—crisis management and healthcare communications—may be among those experiencing the most dramatic shifts for PR professionals....
Focusing your attention on assets like your website and social media accounts can help you engage with a broad audience. Unfortunately, it is not as simple as creating a website and calling it a day. You must also think about aspects of design like UX, or the user...