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Analysis
Key Opinion Leader vs. Influencer—who has greater credibility?

Key Opinion Leader vs. Influencer—who has greater credibility?

Digital platforms have had a huge impact on how we learn and interact with the world. Nowadays, almost everyone has a mobile device in their pocket, and many spend their free time scrolling through endless social media feeds. What’s more, is that user behavior can be...

How to turn a PR crisis into an opportunity for your brand

How to turn a PR crisis into an opportunity for your brand

As a business, not many things hit harder than a PR crisis. A PR crisis can quickly become a full-blown nightmare, whether originating through a social media blunder, an embarrassing product recall, or something more serious. With various stakeholders to appease and a...

Beyond media relations: Creating a new path for PR

Beyond media relations: Creating a new path for PR

This is an excerpt written by Scott Baradell, author of upcoming book Trust Signals and CEO and Founder of Idea Grove, an award-winning PR & marketing agency.  As a longtime PR guy, I’d like to start by speaking to others in my profession. Because while Trust...

5 ways to use social media data for your brand 

5 ways to use social media data for your brand 

Most brands view social media as a great marketing platform, a place they could connect with their customers and expand their customer support services. Unfortunately, too many brands fail to see beyond that. More specifically, they fail to utilize the full potential...

4 solid tips for crafting better email pitch subject lines

4 solid tips for crafting better email pitch subject lines

In a PR landscape increasingly intertwined with social media, first impressions matter. It’s more important than ever for PR professionals to craft pitches that grab journalists’ attention quickly. With the right subject line, the payoff can be enormous, and the...

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