Analysis
50 ways to have a crisis—and how to take them on

50 ways to have a crisis—and how to take them on

If you were to think of a crisis as a meteorological event, it might start small, like a few raindrops that eventually transform into a steady, drenching downpour. At other times, it arrives full bore—a tempest capable of leveling everything in its path. All of which...

How many followers do you need to be an influencer?

How many followers do you need to be an influencer?

One of the most popular questions for up and coming online influencers is, “how many followers do I need to be an influencer?” They’re looking for some metric to work toward in order to determine when they might become successful pushing brands or creating trends...

PR careers: 6 lessons I’ve learned as a junior copywriter

PR careers: 6 lessons I’ve learned as a junior copywriter

I have worked as a junior copywriter for a little over three months now, and in that time, I have learned a vast amount. I work at TopLine Comms, a B2B digital PR and SEO agency with a variety of technology and engineering clients, and my day to day work involves...

5 ways companies can show social responsibility in the new year

5 ways companies can show social responsibility in the new year

A new year, a new decade … In 2020, many consumers are focused on reaching personal, health, and professional goals. While working toward their own responsibilities to be better, more and more consumers are aligning themselves with companies or brands that prioritize...

The 5 simple rules for keeping any client happy

The 5 simple rules for keeping any client happy

Greatcustomer service is essential to running a successful business, and public relations is certainly no exception. It takes a lot of time and resources to acquire a new client, so it only makes sense that you also nurture these relationships. They keep your business...

The new era of influencer fraud—red flags to watch for

The new era of influencer fraud—red flags to watch for

The world of influencer marketing has exploded in recent years, with countless businesses turning to both macro- and micro-influencers to help take their brand awareness to the next level. As the industry has grown, however, it has also attracted scores of individuals...

3 proven ways to convey trust on your website

3 proven ways to convey trust on your website

Regardless of the industry you’re in, trust is the most valuable commodity of all. As a general rule, today’s consumers won’t work with a business they don’t trust. The good news is that trust isn’t as difficult to gain as you might expect—it starts with your...

Do’s and don’ts for elevating your Instagram content strategy

Do’s and don’ts for elevating your Instagram content strategy

If you are a new or a small business, your best first move would be to join Instagram properly. We will help you with some forward-thinking Instagram digital marketing ideas to start you off in the right direction. Instagram is, for sure, the number one platform for...

Achieving cross-channel success—why it’s important and how to do it

Achieving cross-channel success—why it’s important and how to do it

Until recently, successful cross channeling meant braving the treacherous currents of the English Channel and swimming from France to England, or paddling the deep Alenuihaha Channel between the islands of Hawaii and Maui. In today’s digital marketing era, cross...

2020 media training—10 tips for developing effective spokespersons

2020 media training—10 tips for developing effective spokespersons

Corporate reputation, and how external and internal stakeholders perceive companies and their leadership, are significantly influenced by media coverage. And while the use of social media as a source of news has sharply increased in recent years, offline and online...

How a strong online presence can be your brand’s best PR

How a strong online presence can be your brand’s best PR

Focusing your attention on assets like your website and social media accounts can help you engage with a broad audience. Unfortunately, it is not as simple as creating a website and calling it a day. You must also think about aspects of design like UX, or the user...

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