Analysis
5 ways word of mouth can enhance your business PR

5 ways word of mouth can enhance your business PR

Word of mouth can be one of the most important elements of any business’s marketing mix. If you want to improve your publicity, brand visibility and sales, you should care about this mechanism of attracting customers. Understanding the value of word of mouth and how...

6 tips for creating a unique brand for your company

6 tips for creating a unique brand for your company

In the days of digital business, companies can live or die on their brands. Organizations must invest in their business strategy and marketing to ensure that their messaging is cohesive and coherent. Consider this as the personality and persona of your organization...

5 essential crisis management tips for PR professionals

5 essential crisis management tips for PR professionals

Being a public relations professional isn’t easy. At the best of times, you’re called upon to be the face and voice of your company, delivering messages to media members and employees alike. However, in times of crisis, from workplace accidents to accusations of...

Why relevance is critical in today’s comms landscape

Why relevance is critical in today’s comms landscape

“A theatre, a literature, an artistic expression that does not speak for its own time has no relevance,” said Dario Fo, an outspoken Italian entertainer, playwright, and 1997 Nobel Prize recipient for literature. Although much of his work focused on satire, this quote...

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