Analysis
3 top PR strategies for the most effective media coverage

3 top PR strategies for the most effective media coverage

Through public relations, companies are able to build and then maintain a positive image with the public. At the heart of PR is effective communication and dialogue with both sides. That includes companies gaining more exposure to audiences through using various...

3 digital marketing trends brands can’t ignore in 2021

3 digital marketing trends brands can’t ignore in 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. They’ll have to stay...

4 ways COVID-19 changed B2B marketing—and how to capitalize

4 ways COVID-19 changed B2B marketing—and how to capitalize

COVID-19 had a major impact on the global business landscape. Almost overnight, thousands of businesses had to adapt and adjust the way that they operate. This article will explore four ways that COVID-19 has changed B2B marketing. I’ll discuss some of the short-term...

5 tips for crafting effective outreach emails

5 tips for crafting effective outreach emails

If you’re working online in a sales or marketing role, you’ll need to master the outreach email. A well-executed one can generate leads for your business and help you make professional business connections. Writing a great outreach email, however, can be challenging....

7 tips for a stronger public relations strategy in 2021

7 tips for a stronger public relations strategy in 2021

Your brand’s public image is essential to making sales, finding new customers and making your company a success. As the name denotes, public relations is rooted in relationships. How you relate to customers, partners and stakeholders is key in a good PR strategy. Here...

5 critical skills every PR specialist needs in today’s world

5 critical skills every PR specialist needs in today’s world

Public relations specialists work with many kinds of clients, in a wide variety of fields, and to be able to serve each client well they must be adaptable and often act as a jack of all trades. However, there are some foundational skills that lend themselves to being...

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