Analysis
CX is the new comms battleground—is your brand prepared?

CX is the new comms battleground—is your brand prepared?

A lot has changed this year. First, the pandemic with its rules, travel bans, and restrictions, then BLM and subsequent logo and mascot name changes, and all this against the backdrop of a hotly contested presidential election. The common denominator is that all these...

3 timely tips for future-proofing your business

3 timely tips for future-proofing your business

Future-proofing your business is just as important as finding the right team members and advertising platforms. In a world still reeling from the impact of the coronavirus pandemic, future-proofing a business has developed new meaning. While it’s still vital to stay...

7 digital metrics for measuring the impact of earned media

7 digital metrics for measuring the impact of earned media

How likely are you to ask a roomful of your company’s top sales professionals, “Are we making your life easier? Do we help you close business?” If you’d hesitate to ask, the old adage “Don’t ask a question you already know the answer to” may have sprung to mind....

How digital PR can boost a brand’s presence

How digital PR can boost a brand’s presence

Digital PR is an approach utilized to improve awareness of a brand using online techniques. Indeed, it is somehow similar to traditional PR in multiple ways. However, it is the best way to reach a broader audience that is impossible to reach using offline approaches....

7 ways to use humor in your presentation

7 ways to use humor in your presentation

The recent surge in video conferencing brought on by the COVID pandemic has provided a wealth of comedic material for social media – from bosses transforming themselves into potatoes to Saturday Night Live’s take on the ubiquitous Zoom call, and many fails and awkward...

Preparing for the perpetual PR problem—client crises

Preparing for the perpetual PR problem—client crises

Despite the best efforts of PR practitioners to help clients during a crisis with a by-the-book, supposedly proven crisis plan, history shows four realities: Clients want negative news stories stopped, but crisis PR pros have no control of the press and negative...

How to improve the ROI of your social media marketing efforts

How to improve the ROI of your social media marketing efforts

Social media has become a crucial channel for marketers. It can help you boost your brand’s reach, generate leads, build a loyal following, and remain competitive. But can you prove that your social media efforts are generating results? It’s extremely critical for you...

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