What should clients look for in a blockchain public relations agency?

by | Oct 25, 2021 | Analysis, Public Relations

While there are thousands of PR companies around the world, those that specialize in blockchain are few are far between. A great blockchain public relations agency will be able to launch your IDO campaign, increase your brand’s public visibility, and generate a buzz around your company.

One central difference between how a blockchain firm and a typical PR company would approach a campaign is the use of PPC campaigns. While regular PR companies can utilize prominent advertisement platforms like Facebook and other social networks, blockchain companies have a harder time using these networks.

Instead, a blockchain PR company will utilize alternative channels that are popular and essential within the crypto community. These are known as ‘Social Sites’ and will be the primary channels used by a blockchain PR agency.

What should clients look for in a blockchain public relations agency?

Why should you hire a blockchain PR company?

Alongside delegating PR tasks to an agency and freeing yourself up some time, contracting a blockchain PR company can have a plethora of positive benefits. These mainly fall into three categories:

  • Improve site visibility
  • Boost traffic and views
  • Content creation and strategy

Each of these is important in distinct ways. Let’s explore each one in turn.

Improve site visibility

An effective blockchain PR campaign will allow your blockchain company to generate backlink leads from other sites. Websites that begin to talk about your campaign will link towards your site, improving its domain rating.

In doing this, your site will move up the Google Rankings towards the first page. As you move higher in the rankings, more people will recognize your brand’s name.

Additionally, a well-written PR campaign can stick customer’s minds, ensuring that your brand authenticity and visibility improve.

Boost traffic and views

Effective blockchain PR campaigns will cultivate clicks from across the internet. People interested in your brand will click on the campaign, sending even more people to your website.

An excellent blockchain PR campaign will generate more views while increasing overall traffic to your website. The very best blockchain PR campaigns can generate over 200 individual backlinks to your site. That’s not to mention the huge number of new viewers on your website!

What should clients look for in a blockchain public relations agency?

Content creation and strategy

Major blockchain PR agencies know the world of blockchain inside and out. They’ll be able to use effective crypto SEO strategies to improve both your website’s optimization, as well as the optimization of individual articles.

Alongside this, a blockchain PR company will assist your company in creating a range of excellent content. From blogs about cryptocurrency to articles about the most vital keywords in your business, they’ll be able to come up with a content plan that creates your digital presence.

Considering that articles begin to rank on the first page (if they have excellent SEO) in around 6-12 months, the best time to start creating content is right now.

Have you ever heard the saying that “the best time to plant a tree was 100 years ago, the second-best is right now”? The same applies to allowing a blockchain PR company to come up with and create compelling content in your niche. You’ll thank yourself down the line.

What should you look for in a blockchain public relations agency?

If you’ve decided to take the plunge and hire a blockchain public relations agency, there are a few key things you should look into before committing.

Make sure the agency you’re going to hire has these three things:

  • Case studies
  • Social proof
  • Blog content

Possessing these three factors will clue you in that the blockchain PR agency you’re going to work with is reputable and successful at what they do.

Case studies

A proven track record documented through case studies will demonstrate that an agency has succeeded in the past. Having one, two, or many successful past PR campaigns that they’ve run on their site will show you they can reproduce this for your website.

Social proof

Similar to case studies, customer reviews from people the blockchain PR agency has helped will show that you can trust them.

When it comes to social proof—the more, the merrier.

Blog content

Finally, you want to make sure that your blockchain PR agency is producing blog content themselves. You don’t want to align with a brand that says they’ll handle your content marketing, when they’re not doing any of that for themselves.

A blockchain PR agency’s blog is a great place to show off what they know and how successful they are at what they do. If they’re not doing this, alarm bells should be ringing.

Final thoughts

When looking for a blockchain public relations agency, make sure they have good blog content, social proof, and real-life case studies. These three aspects will ensure you that they know what they’re doing and can create successful campaigns for your website.

Almog Atar
Almog Atar is a tech-savvy marketer, diving deep into the world of SEO, content marketing and all things related to optimizing for search engines. With several years of experience under his belt, Almog is constantly on the cutting edge of industry trends, and his passion for SEO is matched only by his love for free diving and exploring the depths of the ocean.


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