When’s the best time to send an email marketing campaign?

by | Oct 18, 2017 | Marketing, Public Relations

A recent study shows that 81 percent of brands attribute customer success metrics to email marketing. But with the modern customer constantly on the go and receiving information through a multitude of channels, they have little time to sift through a flooded inbox.

Breaking through the noise to attract and retain customers can be extremely challenging, but if the timing is right, according to new research from SendinBlue, you’ll win the customer every time.

To take a deeper dive, the research looked at the six industries that most commonly use email marketing campaigns, and determined when marketers should be sending emails in order to maximize customer engagement on a personal level.

In this new infographic, SendinBlue shares its compelling verdicts and tips to avoid getting lost in the clutter folder:

Key takeaways include:

  • Over 85 percent of marketing emails are opened on weekdays.
  • Overall 24 percent of emails were clicked between 4pm-6pm, however, 32 percent of emails sent by B2B companies were clicked late in the evening around 10pm.
  • It’s best to send an email during the middle of the week, between Tuesdays and Thursdays.
  • Email engagement rates are most effective during the mid-morning at 10am, or mid-afternoon around 2pm.

When’s the best time to send an email marketing campaign?

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Richard Carufel

Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter

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