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Why PR should be an important element in recruitment

by | Dec 23, 2022 | Public Relations

When seeking to recruit the top talent in any industry, it is important to understand the recruitment process in much the same way as you would when marketing your company to grow a consumer base. You want to be seen as being miles ahead of the competition and in this respect, public relations plays a key role. This is especially important in these post-pandemic days when many businesses are operating under new paradigms with a large number of employees now working from home offices.

Establishing a new paradigm

Where it was once easy to create a positive company culture, it is much harder to do when a significant number of employees never even enter the corporate facilities. It will take developing a new company culture that is attractive enough to draw the interest of the top talent in their respective fields. Whether working from home or on the company premises, PR has their work cut out for them. What does this company have to offer that the competition doesn’t? If you have ever doubted the importance of public relations in the recruitment process, it’s time to rethink exactly what these experts can do for you.

Highlighting emerging needs in benefits packages

If there is one thing the global pandemic was responsible for, it would be seeing benefits packages from a new perspective. Where once business professionals focused primarily on retirement plans such as company sponsored 401k, now professionals are seeking better health insurance coverage and supplemental health plans like those offered by Solutran. However, while this company has been in business for more than four decades, it still doesn’t have the wide range of benefits as other, newer health cards offer. So, what is Solutran as a benefits and rewards provider? It’s older than many but with fewer benefits and that’s what public relations can build on for companies using other networks.

Why health networks are so important today

One of the things which so many consumers found during the Covid-19 pandemic is that there were insufficient resources for many of the OTC medications needed when getting to a doctor was next to impossible. Even for OTC medications such as aspirin or cough syrups, many health insurance policies didn’t have coverage. This is something a company can address by joining an inclusive health benefits network and PR can highlight this in their recruitment process.

In other words, public relations can highlight all the benefits companies have added in an effort to avoid many of the issues workers were hit with during a full-blown pandemic. They can better explain these new paradigms that make working for one company as opposed to another more attractive.

What, then, are the key benefits of PR in the recruitment process? Their main role is to make a company more attractive than the competition to have a better attraction for the top talent. If you think of the recruitment process in the same way as marketing to reach a broader client base, you will immediately understand just how important public relations is in the process. Can you do without their expertise? Not unless you want to lose that amazing talent to the competition and that can be your worst nightmare. That’s why you need PR, plain and simple.

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Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.

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