Is YouTube right for your audience? How to find out

by | Aug 17, 2017 | Public Relations

For many brands, YouTube is a key component of their content marketing strategy. Like all social media channels, the key is to understand how your target market can fit into this medium.

Does YouTube make sense for your brand?

The first step is to conduct some market research in order to know if it’s right for your audience. You need to know who is watching, when they are watching, and on what devices.

In addition, explore other important user data such as age, income, gender and video consumption habits. It’s also imperative to understand how long your video should be—keeping in mind that some video categories should be no longer than two minutes, while others can effectively be much longer.

Check out this cool infographic from Visual Z Studios to determine the best strategy for your brand:

Is YouTube right for your audience? How to find out

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter