Managing your online reputation? Start by monitoring your digital footprint across social media and review sites, using tools like Google Alerts to stay updated. Engage with feedback quickly, setting up alerts for new reviews and crafting thoughtful responses to...
Urban development extends beyond construction and policy changes and into the lives of those living within the community. It can foster growth and enhance the quality of life in the city and public relations plays a pivotal role in successful urban transformation....
Global Accessibility Awareness Day is later this week on May 16, and with large-scale legislation now in place, web accessibility should be plateauing based on the established requirements. Web designers are prioritizing accessibility when developing their digital...
Maintaining a good reputation has become increasingly challenging for businesses and individuals alike in the age of instant communication and widespread social media. A single negative incident can spread like wildfire, tarnishing a reputation that took years to...
No matter the size of your business, well planned and executed marketing is critical to success, which we all can agree on. But another industry truth is that marketing strategy isn’t straightforward and requires consistent shifts and pivots as the market fluctuates....
Is there an empirical formula marketers can use to figure out the complexities of consumer behavior? Well, not exactly, but new research from financial tech platform Intuit gets pretty close to studying it at the molecular level to determine what drives us to actions...
In an age when consumers have little trust in brands and marketing communications, your company’s reputation is your most precious asset—and not just real reputation, but perceived reputation as well. And it doesn’t matter whether that reputation is sullied by rumors...
The march towards health-centric eating habits has upended traditional food branding, injecting new vitality into public relations strategies. Brands find themselves at a crossroads where mere taste and convenience no longer reign supreme. Brands like Home Chef,...
Brand reputation has always been a critical factor for success, but it’s a different world these days for consumer-facing businesses—and a great reputation may be the most precious asset you can have. Intertwined with other hard-won measures like trust and loyalty,...
The craft beer market continues to boom on an international scale, accounting for around 25 percent of beer sales in total and boasting literally thousands of brands from the small artisanal operators to the multinational brewers looking to get in on the action. This...
A healthcare career page can be quite useful if your goal is to attract potential candidates to fill job openings. If you're someone who's in human resources or a related position in the healthcare industry, this guide will be able to help. It will feature the 13 key...
Your company’s growth depends on your team’s productivity. Why? Because productive employees successfully complete their tasks. Also, they ensure that companies achieve their goals. So, how can you ensure that your team is productive? Simply telling them to “increase...