In today's fiercely competitive business world, providing an exceptional customer experience isn't just a differentiator; it's a requirement. Either your customer experience is an advantage or a detriment—there is nothing neutral about this key battleground. Customer...
In recent years, the global shift towards sustainability has influenced various industries, prompting businesses to reconsider their practices and values. One key area where this change is evident is in packaging. Sustainable packaging not only addresses environmental...
Have you ever hesitated to buy something online because you weren't sure if the site was secure? Most of us have been there. When customers aren't confident that their payment information will be protected, it creates friction in the buying process. As an online...
The employee/employer dynamic has never been so enigmatic—leaders are struggling to understand and meet the expectations of an unprecedentedly unorthodox workplace, while employees struggle to engage with their businesses amid endless perceived leader shortfalls. This...
In this day and age, it’s important to understand that we live in an extremely connected world, and a direct consequence of this fact is that consumers are increasingly discerning and value-driven. Consumers seek out brands that not only offer quality products and...
Small businesses, vibrant and dynamic, are often lauded as the economy's lifeblood, driving innovation and employment at a grassroots level. Yet, paradoxically, these entrepreneurial endeavors face towering obstacles in their quest for vital funding. It's a tale of...
What if the secret to getting customers to fall in love with your brand was as simple as asking them what they want and then just giving it to them? This question is at the center of a new industry book, Ask & Deliver: Discover the Heart of Your Business by...
Customer service and public relations have a lot in common. They both shape people’s opinions about your business and can be intentionally leveraged to support your success. The difference is that customer service applies to your customer base and PR shapes the...
Wyzowl’s recent report reveals that 91 percent of businesses are tapping into video as a marketing tool in 2023. But here's the truth: Simply creating a video isn't the magic ticket to audience engagement. Behind every successful video lies a powerful secret...
The workplace is complicated. The flexible freedom most had during and following the pandemic showed employees that the rigor of office life was not always necessary to be productive, and the new generation joining the workforce bring along higher expectations of...
In today's rapidly evolving business landscape, organizations are constantly searching for innovative ways to reach their target audiences and achieve their goals. In this pursuit, the integration of public relations and marketing campaigns has emerged as a powerful...
Nurturing your relationships with customers is a crucial part of the B2C business model. Your goal isn’t just to make a one-time sales deal, but to delight your customers with such a positive experience that it generates repeat business. On this page, we’ll explain...