Even if you take a vast number of precautions, this does not mean that you will be able to avoid any injuries on your commercial site. However, how you deal with these injuries and communicate with the public about them is most important. Then, here is how you can...
Why reputation marketing matters now more than ever—and how to implement a strategy
What do people think of your brand? Whether opinions or stories are on social media, in the press, or pasted online for the world to see, it has always mattered to businesses. In fact, you may already have a reputation management strategy where team members deal with...
Mastering the art of receptive PR: Tips for turning internal feedback into growth
Negative feedback is always tough to take. Even if you’re an experienced PR pro, criticism can take the wind out of your sails and leave you feeling a little unsure. In reality, regular feedback is a blessing—92 percent of people say constructive criticism improves...
The role of effective communication in exceptional customer support
Customer support is essential for any company that wants to position itself amongst the best of the best. This component is utterly important in ensuring that customers have their needs fully covered. Some businesses tend to underestimate the importance of customer...
4 tips to navigate your brand in building a powerful online presence
In the contemporary digital realm, achieving prosperity in the online domain holds the utmost significance for businesses and brands aiming to maintain their relevance and competitiveness. Forging a powerful internet footprint is crucial since it unlocks doors to...
4 ways to close the digital marketing skills gap in your organization
For your organization to succeed in today’s fast-paced world, it must be able to communicate its message and products deftly through online platforms. However, Canada is facing a digital skills gap. The new technologies deemed crucial today were far from mainstream...
3 ways VoIP improves hiring & onboarding for a remote workforce
During the pandemic, I took a leap of faith and started my own tech startup. Little did I know that remote work would become the new norm, not just for my team, but for countless other businesses as well. As I juggled the challenges of launching a company, I found...
5 email marketing tips that will improve your SEO strategy
Most people are aware that on-page SEO is important for websites when considering search engine optimization. On the face of it, there’s no obvious connection between SEO and email marketing, but as top search engine rankings are becoming more competitive, digital...
Unraveling greenwashing: 3 examples of why authentic environmental commitment matters
In today's world, businesses recognize the importance of sustainability, but not all genuinely prioritize environmental stewardship. Greenwashing, a deceptive practice misrepresenting environmental responsibility, is prevalent. This article explores greenwashing's...
Competing with Amazon: Unveiling the Top 10 TotalSocial Retail Champions
As July comes to an end, retailers and e-commerce continue to push through and find themselves amidst a fervent battleground, seizing every opportunity to vie for consumer attention and market share. In this context, this article will introduce the top 10 retail...
6 steps to creating a unique brand identity in a competitive market in 2023
Your brand needs a unique identity to drive its success, and achieving this unique identity can be a challenge. You need to know how to develop an impression in your customers’ minds so they come to associate something desirable and specific with your brand. Having...
10 ways to boost your brand reputation as a SaaS business
Importance of exceptional customer service Exceptional customer service is a particularly crucial aspect of a SaaS business's brand reputation, as it goes beyond merely helping customers with their issues. Since SaaS businesses are subscription-based, they heavily...