branding
3 ways to maintain your public image when a customer is injured

3 ways to maintain your public image when a customer is injured

Even if you take a vast number of precautions, this does not mean that you will be able to avoid any injuries on your commercial site. However, how you deal with these injuries and communicate with the public about them is most important. Then, here is how you can...

The role of effective communication in exceptional customer support

The role of effective communication in exceptional customer support

Customer support is essential for any company that wants to position itself amongst the best of the best. This component is utterly important in ensuring that customers have their needs fully covered. Some businesses tend to underestimate the importance of customer...

4 tips to navigate your brand in building a powerful online presence

4 tips to navigate your brand in building a powerful online presence

In the contemporary digital realm, achieving prosperity in the online domain holds the utmost significance for businesses and brands aiming to maintain their relevance and competitiveness. Forging a powerful internet footprint is crucial since it unlocks doors to...

4 ways to close the digital marketing skills gap in your organization

4 ways to close the digital marketing skills gap in your organization

For your organization to succeed in today’s fast-paced world, it must be able to communicate its message and products deftly through online platforms. However, Canada is facing a digital skills gap. The new technologies deemed crucial today were far from mainstream...

3 ways VoIP improves hiring & onboarding for a remote workforce

3 ways VoIP improves hiring & onboarding for a remote workforce

During the pandemic, I took a leap of faith and started my own tech startup. Little did I know that remote work would become the new norm, not just for my team, but for countless other businesses as well.  As I juggled the challenges of launching a company, I found...

5 email marketing tips that will improve your SEO strategy

5 email marketing tips that will improve your SEO strategy

Most people are aware that on-page SEO is important for websites when considering search engine optimization. On the face of it, there’s no obvious connection between SEO and email marketing, but as top search engine rankings are becoming more competitive, digital...

10 ways to boost your brand reputation as a SaaS business

10 ways to boost your brand reputation as a SaaS business

Importance of exceptional customer service Exceptional customer service is a particularly crucial aspect of a SaaS business's brand reputation, as it goes beyond merely helping customers with their issues. Since SaaS businesses are subscription-based, they heavily...