New research from product information provider inriver analyzing online shopping behaviors and preferences confirms sustainability is a top priority for consumers when making purchases—a mere 18 percent of respondents thought it wasn’t important for a brand to...
Many factors go into a company’s reputation, but like trust, what takes ages to build up can be brought down instantly. One of those instances is a cyberattack. While being a victim of a crime isn’t inherently going to cause a drop in customer loyalty, your approach...
From higher rankings to increasing your online reputation and brand visibility, Google reviews can boost your business completely for free. However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and...
Negative workplace cultures impact mental health and lead to two and a half times less productivity per year than positive work environments, and new research from digital and in-person total wellbeing solutions firm LifeWorks, a subsidiary of TELUS Health, reveals...
The pandemic unleashed an acceleration of e-commerce and digital shopping that has changed shopper’s expectations of the shopping experience in physical stores. There’s now an expectation that shopping technologies can, and should, offer a more efficient and...
The metaverse is the newest buzzword in the world of technology, and it has taken the whole community by storm since last August 2021. It is deemed the future of the internet and social media, as it represents a futuristic approach to connectivity in the form of...
OK, (regrettably) everyone recognizes the "spiky ball” COVID logo—the large spherical mass with protruding red spikey suckers that was plastered across television, the internet, pretty much every day, everywhere, for a couple of years. When that logo was introduced,...
Packaging plays a vital role in protecting a package during transportation. If the packaging chosen for a product is wrong, it might damage a product. The right packaging can not only protect a product, it can also impress customers. Products can be seen as blank...
New research findings from global adtech firm Perion Network, from its survey fielded by Lucid, reveal that 95 percent of consumer respondents believe it is vital to buy from brands they trust—demonstrating that consumers demand data privacy protection. “I’ve been...
What does it take to make a successful business? Well, there are a number of things. You need to offer a product or service that has a place within your market, you need good customer service, effective marketing and most of all, you need a good reputation. Reputation...
The fast food industry is moving slow when it comes to developing emotional connections with consumers. Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. Krispy Kreme is the #1 most...
Even though inflation is driving price hikes on everyday items, consumers are willing to pay more for sustainable products, according to a new report from software reviews and selection platform Capterra. Consumers who strongly agree that sustainable products are...