Have you ever wondered how well your marketing campaigns are really doing? Are people engaging with your content? Do they like it? If not, what can you do to change that? Social listening can help you answer all of these questions and more. By tracking conversations...
Imagine shopping from a small online store. You’ve never heard of the brand before, but right after you make a purchase, you get a small note in your email that says: “Thank you for your purchase. We appreciate you choosing us over thousands of other brands. We...
If you’re bringing an app to market, you know how important positive reviews are as social proof. In any sector, online reviews are increasingly important, with nearly 70 percent of consumers turning to Google to do research on reviews before making a purchase....
In the first year of their existence, almost 20 percent of small businesses fail. While this number can be discouraging to some, it also means that over 80 percent of startups succeed in their first years. If you recently started your own small business, several...
Product marketing is one of the most important and often overlooked, aspects of product development. A successful product launch requires a well-executed marketing strategy that starts long before the product is launched. A product launch is an exciting time for any...
Does your company have a strong cybersecurity policy in place? What would happen if your company became the target of a cyberattack that resulted in a data breach? Would you recover easily with minimal damage to your customers, or would it be devastating? It only...
New research from strategic communications and advisory firm ICR reveals that four in five professional investors (80 percent) believe that at least 20 percent of a company’s valuation is impacted by non-financial factors, and more than half (57 percent) believe it’s...
The end of cookies marks a new era for digital marketing. Brands need to adjust if they want to succeed. The first step? De-risking their digital strategy. But what exactly does that mean? De-risking simply means thinking of tactics and strategies independent from...
Below is an article about my experiences with “name” companies, detailing both good and bad experiences I had with the companies when attempting to contact them regarding my recent bout with Covid. In the great Broadway musical “My Fair Lady,” Rex Harrison sang a song...
As digital channels become the primary source of shopping efforts, consumer marketing is shifting to an anytime, anywhere approach, allowing customers access at their fingertips. New research from cross-channel marketing platform Cordial reveals how these changes are...
Having a good public image is important in many industries, but it is uniquely important in the restaurant industry. Restaurants thrive or die by their customers’ opinions. A spot known for good food and service will succeed, while a spot that is known for mistakes or...
Human resources (HR) is a vital department of every business, but it can have some surprising roles outside of managing employee relations, hiring and onboarding, managing benefits and training employees. One of these is supporting public relations efforts. Here are...