What is the main ingredient that is needed for a business to be successful and increase its profits? If you guessed customers, you answered the question correctly! Every business owner understands that customers are the life of their business. This is simply because...
Customer reviews aren’t just a way for companies to gain more trust from consumers. When used effectively they’re also a beneficial way to boost a website’s SEO ranking. Customer reviews are used to familiarize consumers with a brand, and to publicly share what past...
One of the most important steps of starting a business is creating a unique brand name. With a good name, a business can grow more than a business with a bad name, which can obstruct success. Entrepreneurs often think that they know what it takes to create a unique...
You can have the best products or services available, but sometimes that isn't enough. You also need to have good branding and public relations. However, it isn't always easy to determine how best to tackle maintaining or improving your PR. Here are five methods for...
The top reason Americans of all ages would speak poorly about a brand is a negative customer experience, not a poor experience with a product, according to new research from digital customer experience (CX) innovator TELUS International. The survey, which polled 2,000...
Maintaining positive public relations is a vital part of running a successful business. Part of this comes down to excellent branding and relationships with consumers. The business-customer relationship has changed throughout the decades due to a multitude of factors...
Although there were some signs of positivity, the financial services industry continues to rank near the bottom of the 10 industries reviewed in the latest Brand Intimacy COVID Study from marketing intimacy agency MBLM. The research, which analyzes brands based on...
With a rise in screen time and device ownership, unrestrained social media usage and growing concerns surrounding privacy, today's audiences have an increased desire to impact the world around them. These shifts point to three key themes covered in a new report from...
There are many proven benefits of creating a workplace that workers enjoy spending time in. Happy employees are measurably more productive. Also measurable is the reduction in tardiness and employee absences at companies that prioritize a happy workplace. Making work...
“If I was down to my last dollar, I would spend it on PR.” Those are the famous words of one of the greatest business minds, Bill Gates. So, why would he make such a bold statement? As PR practitioners, we would say that it is because he has seen the transformative...
New research from customer engagement platform Braze unveils macro trends within customer engagement that emerged in 2021, how customer engagement has evolved over the past year, and opportunities for improvement and growth for 2022. “The events of the past two years...
Sponsors of the 2021 Summer Olympic Games in Tokyo had to cancel promotional plans because of the Covid-19 outbreak. Sponsors of the 2022 Beijing Winter Olympics did the same—but the cutbacks were not limited to the continuing Covid pandemic. Accusations of human...