“If I was down to my last dollar, I would spend it on PR.” Those are the famous words of one of the greatest business minds, Bill Gates. So, why would he make such a bold statement? As PR practitioners, we would say that it is because he has seen the transformative...
New research from customer engagement platform Braze unveils macro trends within customer engagement that emerged in 2021, how customer engagement has evolved over the past year, and opportunities for improvement and growth for 2022. “The events of the past two years...
Sponsors of the 2021 Summer Olympic Games in Tokyo had to cancel promotional plans because of the Covid-19 outbreak. Sponsors of the 2022 Beijing Winter Olympics did the same—but the cutbacks were not limited to the continuing Covid pandemic. Accusations of human...
Although a majority of businesses agree there is a direct link between customer service and business performance, new research from CX and service firm Zendesk shows that many consumers (54 percent) feel customer service is an afterthought for businesses—indicating a...
If you're looking to build a successful business, you need to create a loyal customer base. And one of the best ways to do that is by increasing your brand loyalty and boosting your brand's credibility. We'll share fifteen powerful tips that can help you do just that...
There was a wise saying that my late southern grandmother would invoke when she wanted me to authentically take accountability for any situation. “Go, or get off the pot,” she would say. I can hear those words echoing as we begin to analyze the impact of...
As communicators are increasingly aware, the majority of shoppers do their homework online prior to purchase, with nearly 70 percent reading between one and 25 consumer product reviews. But according to the latest research from conversion-first UGC vendor...
Social media platforms are a great place for sharing content and communicating with others, but they’re also a great place for misinformation and conspiracy theories. Unfortunately, in the last few years, many consumers have lost a lot of trust in brands, and trust...
In the pandemic age, digital shopping has become even more ubiquitous in almost every household, and social media is playing a big part. New research from professional services firm Accenture finds that the $492 billion global social commerce industry is expected to...
At a time when personal health is among the most important human quests, the health & hygiene industry ranks near the bottom of all sectors, according to the latest Brand Intimacy COVID Study from marketing intimacy agency MBLM. The industry ranks eighth out of...
Personal branding is more than just a social media personality contest. But personal branding's economic influence on Americans isn't just for younger adults, according to new research from personal brand strategy firm Brand Builders Group. In fact, the firm’s new...
It’s not always an easy thing for businesses to get inside the minds of their customers. Even if a company believes it has figured out all of its target audience’s wants and needs, there are going to be new trends, preferences, or technologies that emerge which change...