A new set of reports from small business customer communication platform Weave illustrates how rapidly business communication is evolving, and how technology is powering new ways for businesses to build customer relationships, remove inefficiencies and retain...
Business and politics have always been closely intertwined, but never more so than today. It is hard to ignore politics in the current climate as it is so prevalent in all areas of life, and it is creating divisions within society. Previously, entrepreneurs were...
When it comes to public relations, at the end of the day, all companies are trying to do is attract new leads, reach new audiences, and get them interested in a company’s products or services. However, getting media coverage from a major publication, podcast, or TV...
The reputation of a brand is essential for its survival. The trust and confidence of clients has a direct impact on their success. Brands with a good reputation attract better partners and more consumers. That’s why it becomes a complex issue when things go wrong, and...
With the craziness of the last two years, we could all use a little simplicity right now. The pandemic has made people's lives more complex—and consumers are more willing to pay a premium for simpler experiences, according to research in the ninth edition of...
Managing a new business can be, to say the least, nerve-wracking. This is especially true if you're a first-time manager. Despite this, the process doesn't need to be torturous. If you have the right preparation, you can start off on a good note. So, if you're looking...
Every company has a technology story. That’s a given, especially when tech underlies all that we do—from the ways we work to what we eat to how we communicate, learn and give back. Whether by circumstance or intention, tech is now our societal, emotional and...
Customer lifetime value is an important metric that measures how much value a business can reasonably expect to make from a single customer during the course of their relationship. CLV is a relatively straightforward equation and it can become a metric small business...
Brands and retailers are getting savvier about their engagement practices, but new research from mobile app experience firm Airship reveals that consumers too are getting more knowledgeable about the degree to which they’re willing to interact. Increasing data privacy...
The consumer goods industry ranks fifth out of the 10 industries featured in the newest Brand Intimacy COVID Study, a study from marketing intimacy firm MBLM of brands based on emotional connections during the pandemic. Amid increased demand and sales that are on the...
Purpose has become a critical metric in brand success, and leading brands and businesses are not only figuring out how to incorporate purpose into their overall strategy, but also to clearly communicate those intentions to their audiences. But many are having a hard...
It can be a challenge to get new customers into your store to purchase your products. It can be even more difficult to get them coming back and constructing that loyalty with them. Listening to them, fixing the issues that they have, and letting them know that you...