The modern consumer wants to find out all they can about a product before committing to a purchase. But even the most comprehensive product detail page won’t address every possible question and scenario that crosses a consumer’s mind. Oftentimes, Online Shoppers...
While translation is the act of rendering text from one language to another, creative translation is a subcategory that deals with innovative phrasing that’s more than translation. There have been many “translation fails” because translators transliterated, rather...
The business world has changed a lot since COVID-19 swept around the globe. Aside from enforcing social distancing and other health measures, businesses have had to change how they do things to minimize the impact of the pandemic on their customers and workforce....
In order to attract today’s eco-conscious consumer, environmental, social and governance (ESG) initiatives are becoming increasingly important to public companies—but uncertainty around how to report ESG activities underscores a clear need for better regulatory...
Consumer conversation trends reveal who has the most WOM traction and who needs to take quick corrective action. For much of the country, late summer means back to school, and end of summer vacations. For marketers, it means the final push to prepare for holiday 2021....
For a variety of reasons. consumers are attracted to co-branding initiatives within brand partnerships. For example, people are excited about having new product options, and some are attracted to these brand partnerships because the new products solve unique problems...
A brand’s ability to emotionally connect with consumers—a metric known as brand intimacy, the emotional science behind the bonds we form with the brands we use and love—has been a lynchpin skill for leading brands for years, but this component became even more crucial...
What separates the leaders from the laggards in today’s business environment? New research from IT services, consulting, and business solutions firm Tata Consultancy Services (TCS) not surprisingly reveals a sharp divide in the digital strategies of better-performing...
Recently, Twitter started rolling out a new font to both its app and desktop version, which meant that users would see a different appearance on the platform during their daily scrolling. Back in January, the social media platform announced a broad rebranding campaign...
Brand loyalty has never been so fickle—according to new research from intelligent cloud provider Five9, 30 percent of survey respondents left brands they had previously been loyal to in the last year, and one in four said their contact center experience has gotten...
Running a business can be a complex task. Especially if you are working to expand your business, or increase your sales. For many business owners, this can feel stressful. While this is understandable, the reality is that increasing your sales doesn't have to be...
Great products, competitive pricing, and solid marketing. These are some of the keys to attract people to your online store. However, that alone doesn’t lead to conversions. You need a strong customer experience to engage buyers. The impact of a positive customer...