Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Jared Kushner and Ivanka Trump might have listened to Buffet’s sound advice during their time in the spotlight. Our...

Since the start of COVID-19, daily fast food consumption has increased by 37 percent, according to MBLM’s Brand Intimacy COVID Study, which analyzes brands based on emotional connections during the pandemic. Although the fast food industry placed sixth out of 10...

ICYMI, it’s becoming crystal clear in the COVID era, and (hopefully) imminent post-COVID business world, that delivering a world-class experience is tantamount to brand success. But brand marketers need to more fully understand how CX is tied to tech savvy—and how...

Businesses must up their game in 2021 to satisfy “digitally impatient” consumers, asserts new research fromenterprise-grade assessment platform Questionmark. The firm is calling on employers to ensure that their staff have the skills to create a first-class digital...

A solid ROI-focused branding strategy should be the core of every advertising and marketing campaign. Without a proper branding strategy, a company’s content will be all over the place. It can be confusing for your audience and they won’t be able to get to know more...

In just its first couple of weeks, 2021 has already seen enormous political chaos, as the divisiveness and partisanship that has been plaguing the country for years continues to foment. Most consumers seem inclined to jump on one side or the other of every issue with...

Next week, the nation will observe Martin Luther King Jr. Day, a federal observance that honors the birth of civil rights leader Rev. Dr. Martin Luther King Jr. and provides a platform for organizations to communicate their commitment to his fight for equity and...

PR is about having clear objectives. From a business perspective, PR is about managing and publicizing awareness and information regarding your products and services. A good campaign will allow you to inform the public about what you do and what you stand for, and it...

Having a strong company brand is vital in your overall business success. Having a steady source of customers that engage with and understand your brand will help increase customer retention. To do that, you need to have a strong PR strategy that will help you stand...

With front-to-end customer experience emerging as the key driver of brand loyalty in the COVID age, new research from global marketing technology and services firm Ansira Partners offers a comprehensive look at how enterprise-level companies are implementing a...

“Build your brand.” How many times have you heard those words? It’s become fashionable to talk about creating a positive brand image. The problem is this: Too many business owners think about their brand in a surface-level way. Building your brand isn’t only about...

Brand reputation is incredibly important but is an area that many business owners struggle with. It might seem that how you are perceived by the outside world is out of your control, but this is not strictly true, and you can be sure that the brands that have the best...