Public relations is a crucial aspect of any business’s success or failure. In essence, PR is like marketing, but it is essentially the marketing of the business itself, rather than the products or services that the company has to offer consumers. However, PR has a...
As purchase preferences continue to morph during the resurging COVID era, brands and businesses need to get on board with the fact that their customer service communications are emerging as the key factor for customer satisfaction and brand loyalty. Consumers across...
Brands around the world are struggling to find ways to stay visible and stay relevant for consumers during the ever-evolving COVID crisis, and new research from language and behavioral science agency Schwa reveals which countries are having best results—and offers...
Business owners that already have a successful business also already have their own reputation within their industry. However, there are plenty of advantages to creating a better reputation in the industry before starting a business. This is naturally achieved by...
Public relations is an important aspect of any company, because it is the toolkit businesses use to tailor public perception in their favor. PR is largely associated with responding to scandals and backlash, but there’s more to the story of what PR firms can do for...
Customer service has emerged as the key differentiator for successful brands and businesses in 2020, and smart marketers are focusing intently on the seamlessness and ease of the full customer journey to deliver the best experiences. New research from cloud contact...
When we have key decisions to make, we look outside for the answer. We turn to Google, we read books, we ask our friends, we consult experts. Rightly so, we use information to try and make well-informed and smart decisions, grounded in reality. When actually, we are...
As a PR and marketing agency, a new client can come in either door. Sometimes they are well-established in their industry… and that’s the problem. They don’t think they have any news to share. Sometimes they’re a new company—all aglow with that start-up vibe—and now...
The funeral dirge has played for Quibi, the streaming video site intended for short attention spans (what TikTok?) and to fill little bits of downtime in people’s lives, like time spent waiting on line at the DMV. OK, maybe shorter moments, like waiting for your latte...
As COVID once again infiltrates our societal fabric, brands and businesses must again pivot to remain relevant as consumers’ preferences are forced to change—and much of this adaptation will be in how they choose to communicate. New research from cloud communications...
As COVID gains strength again, and with brands facing an all-important holiday season, consumers are once more shifting their behaviors. The fact is, many are unsure what they should do now, and they’re looking to brands for help—and will surely be rewarding the ones...
Walk the talk! No one likes hypocrites, including companies that proudly state what they stand for, yet don't seem to demonstrate that in their behaviors or workplace culture. It's even more difficult if you happen to work at a place where this mission-culture...