For many brands, the COVID crisis has seen the rubber meet the road when it comes to brand allegiance. It’s never been more important than now to forge that elusive emotional connection with consumers, and quite a few brands have stumbled, or dropped the ball...
The shared experience of COVID-19 has significantly changed what it means to be vulnerable and has thrust individuals, families, and communities across the world into situations where basic needs are not able to be met. In turn, it has also shifted how companies...
Technology and social networking brands are the loyalty beneficiaries of the coronavirus pandemic, as seventeen percent of this year’s Brand Keys Top 100 Loyalty Leaders were represented in those two sectors. The findings were a key insight from the annual survey from...
In these increasingly disputable times, brand loyalty begins and ends with trust, as communicators know—but who do consumers trust to determine a brand’s own trustworthiness? Well, consumers do trust Google ratings, and a 5-star rating there is often considered a...
As a more profound cultural consciousness pervades society, consumers have been demanding that brands and businesses hold themselves to a higher standard of purpose—and likewise, reputation-minded executives have too recognized the need for their companies and...
It’s certainly been a challenging year for retailers—and a devastating one for many. The COVID crisis and the resulting economic fallout have put brands to the test, and a newly released Loyalty Leaders List from customer engagement research consultancy Brand Keys...
Many basketball coaches say the reverse pivot is one of the fastest ways to improve a young player’s attack skills. Similarly, brands that are quick to adapt and pivot may also see quicker success as consumers emerge from under the pandemic. What’s changed Sure, many...
The world of PR is fast-paced and traffic-heavy. When you do manage to get coverage, there’s a chance that a huge amount of traffic will rush to your website, and your digital infrastructure must be prepared to handle that load before you engage in PR, releasing press...
When you think about “thought leadership,” you ideally think of the valuable, high-level insights you’re getting on an issue or topic that you likely can’t get anywhere else—and some genuine tips and takeaways that you can put into practice for your brand or business....
The pandemic has brought customer trust to an all-time low, and it's more important today than ever before for businesses to be more transparent and authentic. Unfortunately, a lot of businesses aren't taking their online reputation seriously, new research from online...
Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM...
Future-proofing your business is just as important as finding the right team members and advertising platforms. In a world still reeling from the impact of the coronavirus pandemic, future-proofing a business has developed new meaning. While it’s still vital to stay...