The world of marketing is currently at an impasse. A cloud of uncertainty hovers over the marketplace, leaving marketers in a unique situation. They have an obligation to drive awareness and sales for their company, but what does that message even look like in today’s...
Shopping trends change, but we’ve never seen change like we ‘re seeing it this year. Prior to COVID-19, just over half (54 percent) of consumers reported having a better experience shopping online—however, after facing more than three months of COVID, three-quarters...
As social distancing became part of the “new normal,” drive-thru windows at fast food eateries suddenly began to look like luxury dispensaries to many consumers. With this essential function, the industry was able to solidify its standing in the latest brand intimacy...
The world has been turning digital for years, and the pace of change has only accelerated with the ongoing coronavirus epidemic. In today’s market, small businesses need to focus on scaling effectively, and with the maximum return on investment, but many are looking...
There’s a lot of uncertainty out there right now, as perplexed retail marketers scrambling to figure out today’s consumers will attest. But new research from tax, transaction and advisory services firm EY helps shed some light on life beyond the clutch of COVID. The...
Having a successful business means interacting with customers and suppliers and giving them what they want. You need to have the necessary skills to speak with people and get your message across while remaining open to opinions and criticism. You have to be willing to...
Brand statements supporting the Black Lives Matter movement are appreciated by Americans, but they ultimately believe actions speak louder than words—a new survey found that 73 percent say it is important that BLM-related statements they receive from brands,...
The long-term effects of the COVID-19 crisis are uncertain but for now it is clear that consumer shopping habits have changed radically, and will continue to evolve in the near future—which has communications pros busily adjusting to a new, extraordinary reality....
It can seem like every other day there is a new health or fitness product in the news either being launched or being rocked with scandal. Navigating the market as a health and fitness brand can be challenging, and knowing how to keep your public relations on point can...
As most marketers would agree, how customers perceive your brand is ultimately how your business earns long-term success.Although making random sales may seem like a bonus, your loyal customers are ultimately those who are going to stick around even when there are not...
As the COVID crisis upended society over the last few months, some brands and businesses have risen to the occasion and proved just how essential they are. The newly released Essential 100list from The Harris Poll offers a ranking of corporate response to the...
Amid the chaos of the COVID pandemic, the resulting shelter orders and temporary store closings, it’s been easy for brands to slip off the radar—people just have more important things to worry about these days. So for brands to remain vital, they have to connect with...