Elon Musk’s recent move to buy Twitter for $44 billion has been one of the biggest stories of the year. Despite the seemingly unending drama, the proposed deal has huge implications for the social media world. On its own, the foundering Twitter transaction may not...
New research from social media management firm Sprout Social affirms that content creators are key players in the future of brand marketing. According to the firm’s new report, marketers are not only realizing the opportunity the creator economy presents, but...
The best PR campaigns are the well-planned ones. There is no way around this. The more effort you put into your campaigns, the better results you can expect. After all, a great PR campaign isn’t just a single post on social media or press release, it’s a multi-channel...
With the exception of impulse buys, your customers will start at the “awareness” stage in the buyer’s journey marketing funnel. If you want your customers to travel to the consideration stage and decision stage, your top funnel has to attract your buyer's persona and...
Press releases are far from dead. In fact, they are more effective than ever before. With 78 percent of journalists saying that they prefer press releases over other types of content, you know press releases are here to stay. Also, 89 percent of Americans prefer to...
If you’ve been dabbling in content marketing as a small or medium business owner but haven’t seen the results you were hoping for, now is the time to ramp up your efforts. Content marketing is so much more than just writing a blog post or creating a social media...
Many owners of new or small businesses can utilize video content, but most of them avoid it simply because they don't know how to do it or because they don't feel comfortable in front of the camera. Fortunately, there are ways for business owners to create video...
Gone are the days when marketers used aggressive selling techniques to push their products on customers. Today's customers know they need more than that. After all, not everyone on the internet wants or is ready to purchase something. Most of us just want to engage...
Is AI the future of content marketing? It's a question that many marketers have. With so many people using AI to create and optimize their content, it may seem like the answer is "yes." But what does this mean for real-life human writers? What areas can't AI perform...
There’s nothing like working hard on a content marketing campaign only to be rewarded with a low return on investment (ROI). From facing your ad spend losses to cringing at the content marketing labor you paid for in vain, facing a low ROI is every marketer’s...
Email copywriting is one of the main elements of email marketing. It can also be pretty confusing for marketers since convincing prospects and inspiring them to follow the action you want can seem next to impossible. But nailing email copywriting can have the...
Video is becoming an increasingly popular way of businesses communicating with their target customers, because this form of content is engaging and easy to consume while multitasking. Adding video content to your website can also increase your web traffic, engage your...