Newly released research from digital media quality leader Integral Ad Science uncovers how consumer perception of misleading content impacts brand favorability. The firm’s new Advertising in the Age of Misinformation report on consumer perception explores the...
Effective content marketing and public relations campaigns may distinguish your business and significantly influence campaign success. That being said, most companies typically focus on them separately. However, if you were to combine them, you would be able to...
We're living in the dawn of the age of the metaverse. This is a time when virtual reality and augmented reality are no longer figments of our imagination or topics of popular science fiction movies but viable methods of communication and engagement. In this brave new...
Elon Musk’s recent move to buy Twitter for $44 billion has been one of the biggest stories of the year. Despite the seemingly unending drama, the proposed deal has huge implications for the social media world. On its own, the foundering Twitter transaction may not...
New research from social media management firm Sprout Social affirms that content creators are key players in the future of brand marketing. According to the firm’s new report, marketers are not only realizing the opportunity the creator economy presents, but...
The best PR campaigns are the well-planned ones. There is no way around this. The more effort you put into your campaigns, the better results you can expect. After all, a great PR campaign isn’t just a single post on social media or press release, it’s a multi-channel...
With the exception of impulse buys, your customers will start at the “awareness” stage in the buyer’s journey marketing funnel. If you want your customers to travel to the consideration stage and decision stage, your top funnel has to attract your buyer's persona and...
Press releases are far from dead. In fact, they are more effective than ever before. With 78 percent of journalists saying that they prefer press releases over other types of content, you know press releases are here to stay. Also, 89 percent of Americans prefer to...
If you’ve been dabbling in content marketing as a small or medium business owner but haven’t seen the results you were hoping for, now is the time to ramp up your efforts. Content marketing is so much more than just writing a blog post or creating a social media...
Many owners of new or small businesses can utilize video content, but most of them avoid it simply because they don't know how to do it or because they don't feel comfortable in front of the camera. Fortunately, there are ways for business owners to create video...
Gone are the days when marketers used aggressive selling techniques to push their products on customers. Today's customers know they need more than that. After all, not everyone on the internet wants or is ready to purchase something. Most of us just want to engage...
Is AI the future of content marketing? It's a question that many marketers have. With so many people using AI to create and optimize their content, it may seem like the answer is "yes." But what does this mean for real-life human writers? What areas can't AI perform...