The COVID-19 pandemic has radically changed the lives of everyone and has re-shaped the marketing landscape, among other things, making marketers find new strategies—not just for the challenges during the pandemic but also the post-COVID challenges a brand will face....
After another terrific month for Bulldog in May, it’s becoming more and more clear that our readers are moving away from the latest COVID-spurred trends and focusing more now on improving their skills and practices (some of which have been revamped in the COVID age)....
The subtle skill of article writing is worth mastering, since all SEO, content marketing and PR efforts are rooted in quality content. However, when it comes to your brand’s online success, mere writing quality isn’t enough. The articles also need to convert. In fact,...
Public relations is all about connecting and engaging with a company’s target audience through compelling and valuable content. There are various tried and true PR strategies that tend to work for many businesses. However, implementing them with the right tips will...
Happy Spring! As the world starts to approach some semblance of normal (but with still a ways to go), our Bulldog coverage is keeping pace and beginning to turn focus back to the everyday issues and concerns of doing PR, and this is reflected in our Top 10 posts from...
A few years ago, One Click, an online eyewear retailer ran into a problem. One of their brands, Sunglass Warehouse went into a slump—its website traffic and revenue were hit. They needed to do things differently. One of the solutions they came up with was to create...
Online marketers know how important quality content is for generating conversions, and using “power words” to trigger emotional responses can be a very useful tool. Each of these groups of words has its own purpose when it comes to provoking certain emotions in...
More than any other factor, good content is the driving force behind being successful online. Offering engaging, interesting content gives visitors a reason to come to your website—and, perhaps more importantly, will more than likely also give them sufficient reason...
Although there may be disagreement about when blogging was born, one thing is clear. Blogging has been reincarnated and the pandemic deserves a lot of credit for it. The best guess is that blogging got its name in the early to mid-1990s. The 7th Annual Survey of...
Everyone needs an editor. In our world of public relations, everyone is a writer and an editor at some point. Here are some tips for being a better editor, whether you are reviewing the work of a colleague or giving your own first draft one last look: Read it...
Blogger outreach is the process of reaching out to bloggers, often via email, and the primary goal of is generally some form of link building. That could be a guest post request or a link insert request. Blogger outreach is also used to create brand awareness, PR, and...
For the first time ever, Bulldog was out of commission for much of the month (and thanks for all the well wishes I received, my family is safe and healthy). But we managed to make a pretty big splash upon our return, getting back in the groove with some terrific...