Brand marketers are facing tough times in an age of trust and transparency issues, and that calls for tough messaging to break through that clutter and engage audiences with well-crafted, on-point content. However, new research from AI-powered copywriting technology...

Actionable content engages your audience and promotes your message, research, or marketing collateral through appropriate channels. It elicits a response from the readers, and more importantly, it compels them to take action. While writing for your business, ask...

A few short years ago, hashtag campaigns were a popular and non-traditional form of marketing; today, they're just not as influential, new research from creative firm visual guide Visual Objects reveals that only 11 percent of people have interacted with a social...

This year, the U.S. podcast advertising industry is already seeing notable growth and will continue to do so for the rest of the year, compared to the ad spending for any other audio formats. In fact, according to estimates, the podcast ad spend will grow by 10.4...

As summer winds down, August has traditionally been a big vacation month, but of course nothing about 2020 is traditional. Our traffic held steady last month, and a wide variety of posts led the charge for our readers, ranging from media relations challenges and...

Like never before, demand for digital content is on the rise. But not just static, lifeless content that’s simply been loaded to a website—today’s digital consumers expect more visually engaging content than that. Smart brands are dazzling their customers and...

PR is a gender-unbalanced industry, as we know, when it comes to sheer numbers in the workforce compared to pay equity and leadership presence—but it’s not the only comms space with such issues. As new research from Managing  Editor magazine reveals, women dominate...

Most businesses and individuals already know the basics when it comes to creating good content. In fact, most people these days are already creating more content than they were just a couple of years ago. That’s precisely the challenge that everyone seems to be...

Despite the dog days of summer, and a week away on summer break, Bulldog had some remarkable post visibility in July. Although COVID continues to be the hot topic, we saw a wide variety of posts getting lots of views, tackling newsy topics like Black Lives Matter and...

RIP generic emails and posts—those days are gone, and marketing personalization is in for brands that wish to successfully connect with their customers. Recent research by HubSpot reinforced that with findings that 77 percent of customers say a single positive...

Writing is a fundamental part of our work in PR, and most of us spend countless hours every week behind the keyboard. Whether emails to clients, internal communications, or press releases, we’re always writing something, so any shortcuts or quality of life...

Content is king. You know this, yet you don’t have the resources to meet the demand for high-quality, engaging copy that satisfies your audience and moves them through the process from awareness to conversion. Could outsourcing be the answer? The benefits and...