Misinformation can be dangerous even during times of relative calm, but during a health crisis like the current pandemic, the stakes are much higher. Indeed, a new study from critical thinking org the Reboot Foundation found that close to a third of the public may...
Transformation is different than change, and it is during this challenging time in the business world that we may take into consideration how to both communicate and operate differently in the coming quarters. Transformation is led by a focused approach to company and...
We’re all wondering when we can get back to some semblance of normalcy, and the recent news that coronavirus infections may be plateauing in hot spots like New York has consumers hopeful, according to the latest study from First Insight. The research found that an...
Businesses are finally finding stable ground amid the COVID-19 pandemic, but a new study from consulting and communications firm Orangefiery finds that exec-level needs still persist. The research shows that while leaders have risen to the challenge of communicating...
Night parachute jumps are a great test because they are a jump into the unknown. At the beginning, a night parachute jump looks like a subway car stuffed with people wearing 200 lbs. of parachutes, overstuffed rucksacks, weapons inside 4-foot padded duffel bags and,...
In journalism, any crisis is an opportunity—an opportunity to tell a story, find interesting facts, discover new heroes and finally reach wider audiences. Communication and PR should borrow the same tactics. While many businesses find themselves in an economic crisis...
Airline travel became one of the earliest industries to feel the sting of the coronavirus, and new research suggests it could he one of the last to recover. The latest targeted study from travel points and rewards firm Upgraded Points, based on questions given to...
War and conflict have been a ceaseless part of human history. The battle against the COVID-19 virus is an enemy no nation has ever met. COVID-19 never tires, COVID-19 ceaselessly attacks, and COVID-19 is a survivor. COVID-19 is an awesome enemy, but like all enemies...
Trust is in short supply these days, and there’s been no lack of skepticism during the COVID-19 crisis. With three-quarters of Americans (and counting) ordered to stay home to control the spread of the contagion, only 32 percent of U.S. employees say that their...
About 10 years ago a woman I met at a business grand opening handed me her business card. She was an event planner, and her company name included the word Isis. Clearly, the name alluded to the Egyptian goddess of life, but more recently had taken on dark...
For many people, one of the toughest lifestyle adjustments they’ve had to make is going from in-office positions to working at home. Meanwhile, many others are unable to work from home, and are forced to deal with the psychological strain (and physical risk) of...
Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable. More than 89 percent of...