The contract with America is broken. As a child of the 1970s, I was born into a nation fresh out of the Civil Rights movement and one focused on equal opportunity for all. I thought I had bought into a contract with America. One that if I followed the rules, I could...
As chaos follows in the wake of injustice, and the U.S. (and now the world) faces dark days of violence and destruction, PRSA's 2020 Chair T. Garland Stansell released the following letter to Association members on Monday, which we wanted to share with all of our...
As restrictions continue to be rolled back, brick-and-mortar retailers are preparing for plenty of in-store traffic. New research from proximity search optimization firm MomentFeed sheds light on how each generation is being impacted during COVID—and provides clues...
Businesses around the globe have struggled through handling remote workforces in a trial-and-error fashion since the COVID crisis began, with some companies having more success than others. New research from employee success platform Peakon now finds that 19 percent...
Two months ago, any Millennial would have told you that nothing more anxiety provoking than an a real-time phone call. Of course, that was in the pre-COVID world. But today, in the solitude of quarantine, a craving for intimacy and stronger personal connections means...
With many brands and businesses now resuming operations, society has entered a new phase of the COVID crisis—and consumer expectations and behaviors are changing in real-time. New research from customer experience consultancy Market Force Information examines the new...
It is undeniable that the entire world is feeling the effects of COVID-19, but few businesses are under such intense pressure as those in the travel and hospitality industries. Both domestic and international travel has ground to a halt, and self-isolation has forced...
Imagine going to work each day armed with the best colleagues, the best technology, the best training, and the best education to battle a resilient, ever present, and capable foe. You do your best and people still die. Wake up the next day, do your best, people die....
For most of us, the initial onslaught of crisis planning in reaction to COVID-19 came in March. It started out with a wave of positioning and holding statements, Q&As, internal communiques on safety and health concern, lists of steps companies are taking for...
Consumers were forced to adapt to new retail behaviors when the COVID pandemic took hold in the U.S. in March, and embarked on a series of trial-and-error activities over the last two months, in many cases seeking out the most crisis-sensitive brands, and retailers...
The COVID-19 pandemic is having a devastating impact on nearly every industry, but none more than travel and tourism. Independent travel publisher Matador Network recently reached out to its global community of avid travelers and deployed an in-depth survey to...
As numerous U.S. states and countries worldwide begin to gradually lift their COVID-19 lockdown restrictions, "back to business" comes with a new set of consumer expectations for those brands that will continue well into the future, according to new research from...