Nothing has been the same since March, and “the same” may never be the same ever again—and not surprisingly, brand loyalty has proven to be a COVID casualty. New research from retail solutions firm Advantage Sales finds pandemic-driven out-of-stocks, growing safety...
The COVID crisis has already decimated most industries and obliterated traditional strategy, and with numbers again heading in the wrong direction, chief executives are trying to stay positive but many are preparing for the worst. New research from global leadership...
Have you had to lay off staff and reduce services to the public during the pandemic? Have you had to scale down your nonprofit’s mission or slash budgets? Has COVID-19 forced you to close your doors at a time your clients need you most? If you lead a nonprofit,...
Brands are already under the microscope for their handling of COVID-crisis actions and responses, but as social justice issues enter the spotlight, the heat is on for businesses to get on the right side of the issue—and not just with words and messaging, but with...
Health experts have been warning of a second wave of COVID-19 for weeks now, and the probability of that happening has brands and businesses up in arms, according to a new survey from medical & security services firm International SOS. The research reveals that...
As most people around the world have spent the last several weeks sheltering at home, they’ve become increasingly reliant on technology and media to keep up with what’s going on in the world. But of course not everyone has the luxury of easy access to these...
Most U.S. public company boards stepped up their efforts in the initial phase of the COVID-19 pandemic, but shutting down businesses may have been the easy part—now, corporate boards are facing a growing list of urgent priorities in reopening their businesses,...
We agree. Black lives matter. For centuries, systemic and structural racism in the United States constrained, prevented and killed opportunities for Black Americans and other communities of color to live long, healthier and prosperous lives. Since George Floyd became...
There is no doubt that the COVID-19 crisis is changing the corporate world. As an agency leader in one of the hardest hit industries—event marketing—the scramble to find solutions has been intense, though humbling when I compare my workdays to that of a frontline...
The movement towards locally produced goods is nothing new, but the level of engagement with local economies during the COVID crisis demonstrates a notable consumer shift in loyalty towards community businesses. Even amidst the global pandemic, new research reveals...
In addition to dominating the headlines and broadcast news for nearly all of 2020 so far, the novel coronavirus outbreak has transformed the world in ways no one could have expected—from work to grocery shopping to social activities ingrained in daily life. To help...
As tens of thousands of U.S. businesses struggle with returning to a post-COVID new normal, comms giant Peppercomm has launched a new Employee Communications Reboarding Playbook to help them succeed. The guide offers a five-point roadmap for internal communications...