Before the turn of the year, Group M, the world’s largest advertising media company, produced a report predicting UK advertising sector growth of 6.7 percent in 2020 equating to an industry value of £24bn by the end of the year. Fast forward five months and, as we all...
Why chatbots are essential for your crisis management plan
Chatbots are an incredible tool for maximizing your marketing potential. They can help you to develop customer trust and they can improve your customer engagement. But many businesses don’t realize just how beneficial they can be during a crisis, mainly because they...
A look at communications ethics in times of crisis
“Coronavirus” has quickly become the most frequently googled term by a long shot as news outlets are dripping in information regarding the spread of COVID-19. The number of confirmed cases worldwide passed three million, with hundreds of thousands more looming in the...
There’s opportunity in corp. crisis—why brands should consider becoming ‘crisis optimists’
Although most corporate leaders and crisis PR pros use words like “disaster,” “panic” and “ruin” to describe their crisis ordeals, new research from Edinburgh-based crisis communications and PR firm The Reputation People offers another word you should consider...
50 ways to have a crisis—and how to take them on
If you were to think of a crisis as a meteorological event, it might start small, like a few raindrops that eventually transform into a steady, drenching downpour. At other times, it arrives full bore—a tempest capable of leveling everything in its path. All of which...
Making social justice communications part of your crisis PR planning
Corporations are grappling with what to say—and where to say it—as riots erupt in major cities across the nation over the tragic death of George Floyd. Social justice communications strategies are not a typical part of most corporate communications plans, something...
How PR can help to change consumer behaviour during crisis
When the coronavirus pandemic swept the globe, no one could have anticipated the devastation it would cause. In the face of prolonged economic disruption, businesses have had to remain resilient and show agility to adapt and survive. A silver lining: as the UK economy...
3 steps to reassess, refresh and humanize your messaging in times of crisis
The pandemic and protests have upended our personal and professional lives, calling into question long-held beliefs about health, justice, equality and more. Against this backdrop, the marketing messages that were once the lifeblood of business now feel insignificant,...
When silent during crisis, businesses leave their fate in the hands of public opinion
Businesses that maintain silence and avoid confronting a crisis are essentially leaving it up to the court of public opinion to choose their fate—but taking a proactive approach by filling every available communications channel with the proper messaging, including...
Surviving a PR crisis, from first steps to resolution
The phrase “all press is good press” is not true, especially in the day and age of social media platforms where everyone can share their opinions in a matter of minutes. Most often, a PR crisis strikes when no one is expecting it—whether a business is hit with a...
Crisis communication principles: 4 benefits of having a solid plan
The plan that companies create to ensure that they have effective and efficient communication during a PR crisis is essential, which is what crisis communication entails. This plan is crucial in ensuring that a company remains functional even when going through a...
Crisis control: Why response plans need a designated spokesperson
When an adverse event rotates the spotlight of public attention to your business or that of a partner or client, does your response plan include a designated spokesperson? Does that person have a back-up? If either answer is no, then your crisis response plan has a...