While the issue of how to prevent the spread of COVID-19 continues to be highly politicized, a new survey by the American Psychological Association shows a consensus among Republicans and Democrats: A majority of Republicans (65 percent) and Democrats (88 percent)...
As businesses reopen, trust tensions emerge among 3 differentiated consumer groups
As new business challenges emerge in the COVID battle, Americans say they value "caring for others" and "control" more in a pandemic-challenged world—but are showing a distinct lack of trust, particularly of companies, businesses and employers, new research from...
Is it too late to pandemic-proof your business?
There are lessons to be learned from this current marketing environment. Not even the best prepared businesses could have planned for the economic fallout that is taking place during this pandemic. How should business owners and marketers respond? Is it too late to...
Sustainability demand has grown during COVID—and noncommittal brands may lose business
New research from the U.S. Cotton Trust Protocol explores how sustainability programs at brands and retailers has changed in a post-COVID world, revealing that more than half (54 percent) of sustainability leaders at apparel and textile brands say they’ve seen their...
5 essential crisis management tips for PR professionals
Being a public relations professional isn’t easy. At the best of times, you’re called upon to be the face and voice of your company, delivering messages to media members and employees alike. However, in times of crisis, from workplace accidents to accusations of...
How good crisis communications has proved essential for productivity during the COVID crisis
COVID-19 upended business (and life) like nothing has before, and now that we’re kind of getting used to the ever-evolving “new normal,” brands and businesses are learning a thing or two about how to manage their business and staff remotely, and how to help employees...
Some U.S. businesses are adapting quickly to COVID impacts—what are they doing right?
Brands and businesses of all sizes have experienced impacts from the COVID-19 crisis, but new research finds that many have reportedly pivoted enough in their operations to sustain their business through the crisis so far. A new report from asset management firm...
Leaders: Learn this vital 3-step response to a crisis
When a company reaches a certain level of success, a PR crisis of some kind is all but inevitable. People will make mistakes, no matter how hard they work and how focused they try to be. As has been demonstrated time and time again, it doesn’t have to be someone in...
Why automation is critical to meeting customer goals and thriving in the post-COVID world
Long before the upheaval of the COVID crisis, digital transformation was a fast-emerging critical need for brands and businesses to embrace—but in the “new normal,” new research from intelligent process automation firm K2 finds that transformation could be a...
COVID-19 and the appetite to shop—new shifts in consumer behavior
New research from marketing tech and consumer engagement firm Valassis examines emerging consumer behaviors amid the COVID pandemic as states lift restrictions and businesses reopen—allowing brands to tailor marketing efforts in relevant, compelling ways, driven by...
The COVID crisis pushed shoppers to switch retailers and brands—why many won’t go back
Nothing has been the same since March, and “the same” may never be the same ever again—and not surprisingly, brand loyalty has proven to be a COVID casualty. New research from retail solutions firm Advantage Sales finds pandemic-driven out-of-stocks, growing safety...
CEOs are bracing for COVID’s ultimate impact—what are the biggest threats to recovery?
The COVID crisis has already decimated most industries and obliterated traditional strategy, and with numbers again heading in the wrong direction, chief executives are trying to stay positive but many are preparing for the worst. New research from global leadership...