crisis
Viral by association—some beer-drinkers won’t buy Corona now

Viral by association—some beer-drinkers won’t buy Corona now

New research from 5W Public Relations showcases how brands can go the wrong kind of viral. As fear of the coronavirus sweeps the nation, one similarly-named beer brand is suffering from sheer name association. The firm’s new survey of American beer drinkers examined...

5 PR tips from Queen Elizabeth’s regal crisis communications plan

5 PR tips from Queen Elizabeth’s regal crisis communications plan

I’m glued to my TV following all things Sussex. In case you haven’t heard, Prince Harry and Meghan Markle have stepped down as senior royals, hope to become financially independent, and will be spending lots more time in Canada. It’s big, historic, complicated...

Top 20 bruised, battered and embattled brands in 2019

Top 20 bruised, battered and embattled brands in 2019

2019 was quite a tough year for a bevy of brands. From tech titans such as Facebook and Uber to traditional stalwarts such as Boeing and PG&E, many took a beating and will be limping into the new year. For them, the New Year’s resolution is clear and immediate:...

Can Buffalo Wild Wings rebound from its wild week of crisis?

Can Buffalo Wild Wings rebound from its wild week of crisis?

For any company, the sickening of customers and the death of an employee would be an epically bad week. Just ask Chipotle, which battled outbreaks of e-coli and Norovirus at restaurants in 2015 and 2018. And any business open to the public would be reeling for weeks...

When is crisis a four-letter word? Just ask Nike.

When is crisis a four-letter word? Just ask Nike.

Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Managing one can be an onerous task, but two? Crisis One Duke University’s rising star freshman basketball player, Zion Williamson, fell during a big game...