crisis
6 steps to staying calm during a PR crisis

6 steps to staying calm during a PR crisis

There's only one way to say this. The numbers are scary. The number of headlines denoting a company crisis has nearly doubled when comparing this decade to last, according to McKinsey & Company. Those numbers show that in 2015, corporations paid $59 billion in...

3 ways for companies to defend their reputations online

3 ways for companies to defend their reputations online

Most of us have heard the famous phrase, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” Unfortunately, these days, you don't have complete control over your own reputation. There was a time when, as long as your company didn't...

Uber embroiled in alarming PR crisis—and the time to act is now

Uber embroiled in alarming PR crisis—and the time to act is now

Once again, Uber has become embroiled in a tragedy it had no control over. It is a sign of your pervasiveness in society that a killing perpetrated by one of your independent drivers, or even someone posing as your driver, can tarnish your reputation in spite of every...

81 percent of risk management pros already seeing value of AI

81 percent of risk management pros already seeing value of AI

Artificial intelligence is transforming all industries, including financial services. A new survey from analytics leader SASand the Global Association of Risk Professionals (GARP) shows that 81 percent of risk professionals in the financial services industry have...

Why live video makes sense for a brand’s crisis response

Why live video makes sense for a brand’s crisis response

Ask any CEO, president or executive what one of their greatest fears is, and you are guaranteed to hear public crisis. It’s that proverbial Sword of Damocles that seems to looms large over all companies. No matter how prominent or successful a company becomes, public...

Why it’s imperative for PR firms to protect client data

Why it’s imperative for PR firms to protect client data

The reputation of any business is hugely important—without a good reputation, sales will slow and potentially even stop, and trying to build up trust again is a time consuming (and expensive) thing to have to do. This is why many businesses choose to hire a PR company...

4 proven tips for recovering from a PR disaster

4 proven tips for recovering from a PR disaster

Sometimes in business problems occur, mistakes happen, and accidents mean that your PR can take a big hit. For your business not to suffer too greatly when problems happen to and around your customers and products, it’s hugely important to know how to recover from a...

How to build a PR crisis-management team—before crisis strikes

How to build a PR crisis-management team—before crisis strikes

When a PR crisis hits, that is not the time to start building a response team. You need to have some of those key people in place when the crisis hits, so you can respond quickly and effectively before the situation escalates. To help you with that process, let’s take...