Originally published Feb 28, 2018. Updated June 29: KFC’s stroke of genius was a big hit at the Cannes Lions—the brand’s crisis response for the ages was awarded Gold Lions in PR and Print. The ad was a huge hit because of its sincerity and cleverness,. but also...

Although every company tries to avoid it, there are times when bad press happens. It could be as a result of false stories being shared, or it could be due to a mistake or poor judgment on your part. Whatever the reason, knowing how to implement damage control is key....

Over the weekend, Starbucks took a giant step forward in increasing its reputation as a community-focused brand—and a sizable step away from its more recent reputation as a racial-profiling establishment—by announcing a new policy that permits anyone to sit in its...

United Airlines has been fighting for its reputational life over the last year. How can we ever forget last April when David Dao was forcibly dragged from a United plane after opting to not give up his paid seat on an oversold flight—and the amateur-hour response from...

Crisis strikes in all shapes and forms, and often in unanticipated ways. It doesn’t always have to be external forces that tear your company’s reputation down—communications pros need to remember that sometimes the rotting happens from the inside. Just ask Nike. As...

On April 12, two black men arrived at a Philadelphia Starbucks ten minutes before a meeting with a friend. Within minutes, they were in handcuffs for “trespassing” on store property without purchasing anything. The story went viral in no time. Social media has proven...

After Charlie Rose became the latest to fall after eight women came forward alleging the renowned journalist sexually harassed them, I now firmly believe that no organization can claim immunity from this kind of crisis. Suffice it to say you stand a good chance that...