As influencer marketing (IM) continues to gain traction in comms strategy—and as authenticity continues to be a key challenge for influencer campaigns—new research from IM service Takumi explores the Instagram IM industry’s dynamics in a study of over 4,000 consumers,...
A key part of your influencer marketing campaign is writing a good brief to explain your campaign, and also make sure the influencer is the right person for the job. A great influencer marketing strategy relies on having an influencer whose values are aligned with...
Above all else, influencer marketers are looking for authenticity in their campaigns—but how much authenticity is too much? New research from influencer platform Sideqik reveals that 84 percent of consumers say authenticityisimportant when choosing influencers to...
Did you know that 92 percent of Gen Z trust influencers more than celebrities? Influencer marketing has changed the way that brands market to customers. There have also been changes in how brands, influencers, and platforms approach this method. Influencer marketing...
As influencer marketing moves past the “passing fad” phase and onto the long-term strategy agenda for communicators, it has clearly become a cornerstone PR practice. But with this newfound sense of ongoing importance, are influencers themselves seeing things...
The amount of time spent on mobile devices these days is pretty incredible, and you might expect that influencers probably spend more time online than the average person. But new research from Danish influencer-focused marketing firm Influencer Agency reveals some...
Individuals spend an average of 11 hours on some form of media within a given day—with almost an hour being dedicated solely to social networking, as cited by Nielsen in 2018. As users scroll through their endless newsfeeds, they are met with bright images of...
New research from business portfolio website Visual Objects reaffirms that influencers are an accessible source of content and engagement for small businesses looking to build a brand on social media, and on Instagram in particular—in fact, a full quarter of small...
For organizations experiencing high periods of growth, the implementation of a successful marketing campaign can be the difference between sinking or swimming. There are several high-impact strategies that can significantly move the needle and showcase ROI, but one in...
The fashion industry is a hotbed of influencer activity (and persuasion), and may be the poster-child sector for displaying the real power of influencer marketing—even among fellow influencers. In new research revealing the full capability of fashion influencers,...
Leave it to web-trolling troublemakers to try to ruin a good thing. With influencer marketing skyrocketing as a leading (and effective) branding strategy, fakes and posers are starting to pop up across the social terrain, forcing comms pros—who were just starting to...
A new survey from PR and social media agency Uproar PR addresses the growing interest in influencer marketing—and finds that even though they may have smaller audiences, micro-influencers deliver big results when it comes to impacting consumer decisions. The research...